The 5 must-have SEO tools for every smart marketer

SEO is a complex process. It is about more than just creating good content and getting it ranked in search engines. It requires much more than that. You need to track your rankings, optimize them according to Google’s algorithm updates, and so on.

For this purpose, you need tools to help you execute your SEO strategies properly.

Here are five must-have SEO tools for every smart marketer:

Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, helping you understand your users and improve your marketing efforts. Google Analytics is one of the must-have SEO tools if you want to win in this ranking game.

Google Analytics gives you access to a range of metrics, including page views and unique visitors. It also allows you to get data on which search terms people used to find your site.

This information is especially important for SEO purposes because it helps identify keywords that are leading people to your site so that you can optimize those pages in the future (and create better-optimized content).

Google Search Console

Google Search Console is a free tool that allows you to see how Google is crawling and indexing your site, as well as diagnose technical issues. The search console is an extremely useful SEO tool, especially if you’re just starting out in marketing or are looking to improve the visibility of your website on Google.

It’s easy to find the Google Search Console in the left menu on Google Analytics. Once there, select “Search Traffic” under “Search Engine Optimization” (the last item in this list). You will be redirected to a page where you can access all of your data about search queries that were made on specific websites and how each one performed for users who were searching for those websites online.

Ahrefs

Ahrefs is one of the must-have SEO tools to track your backlinks. It also provides you with some great ways to find new ones.

It’s also useful for seeing how your competitor’s links are performing, and even more useful if you’re trying to figure out how they’re getting so much traffic from Google.

In addition, Ahrefs has a lot of other features that can help with competitor analysis and your SEO strategy.

SEMrush

SEMrush is a great SEO tool for checking out your competitors and seeing what they’re up to. You can use it to find out what keywords they’re ranking for and how much traffic their site generates from those keywords.

It’s also really useful for keyword research. Let’s say you want to do some keyword tracking—that is, pay attention to which keywords send people from your website back onto the search engine results page (SERP). SEMrush allows you to see not just how many times any given keyword was mentioned on each page of your site but also how many times that same word appeared in the top 10 results for any given search query. That is why it is made it in our list of must-have SEO tools.

Yoast

Yoast SEO is a WordPress plugin that helps you optimize your site for search engines. It’s the most popular WordPress SEO plugin, and for good reason: it’s easy to use and helps you write better content. The Yoast SEO Premium version has additional features like content analysis, keyword research, XML sitemaps support and more! It is one of the must-have SEO tools to set you apart from the competition.

SEO Tools are necessary to execute SEO strategies properly.

SEO Tools are necessary to execute SEO strategies properly. You can’t just use any tool and expect it to work; you need the right ones. The right SEO tools can help determine what’s going on with your website and how it’s performing. They can also help you understand what changes need to be made to improve its performance, as well as other useful business data such as:

• Keyword analysis
•  On-page optimization
•  Backlink analysis
•  SERP ranking tracking etc

So, these are the five must-have SEO tools for every smart marketer. If you still need to use them, we suggest you start with Google Analytics and Google Search Console, as they are the most important. You can use Ahrefs, SEMrush, and Yoast later when you need to do some advanced research or analysis on your website. You can also check our guide on top writing tools for beginners.