With 64.4% of the world’s population now digital, brands are under pressure to implement effective digital marketing strategies to gain a competitive edge. If you already have one but haven’t been able to get convincing results, it’s time to start optimizing your digital marketing.
How can I optimize my marketing strategy? This guide presents proven approaches to optimizing your marketing lifecycle and strategy. We also provide best practices, actionable tips, and tools to help your business achieve long-term success.
Ready to make the right changes? If so, go ahead.
Collect and analyze marketing data for insights
Marketing optimization starts with collecting the right data. This gives you a complete picture of your overall digital marketing performance – what’s actually working and what needs improvement.
What data do you need to collect? It depends on the target area you are optimizing. If you plan to focus on your advertising campaign, you can collect data based on a list of questions (priorities).
- How are people finding your advertising campaign (via Google search, paystubs, social media links, etc.)?
- How many users clicked on the links available in my ad campaign? Just the number
- How long are you staying? Are they new visitors or repeat visitors?
If done manually, data collection can take a long time. Analytics tools like Google Analytics and HubSpot can speed up the process.
Most analytics tools are highly customizable. So you can add and view the performance metrics that matter most to your advertising campaigns. **Cookies** and Global Positioning System (GPS) can also be used. Track when and where users click on your ads. It is one of the most common sales techniques.
Key to steal: take the guesswork out. The more data you collect, the more accurate your decisions will be. We regularly monitor and evaluate all marketing activities and campaigns so that we can make changes if necessary.
Review your business goals
Once you have gathered all the data you need, it’s time to plan your application. To get you on the right track, we recommend reviewing your business goals first.
You can use the valuable knowledge you gain to improve them. A great way to steer them in a better direction than originally planned. Most business owners and marketers focus on building brand awareness. Brand awareness shows how familiar your target audience is with your company. The more they show interest in your brand, the more they will invest in your product. It also encourages positive reviews and repeat purchases.
One way to optimize brand awareness is to use demographic data from advertising campaigns (current and historical). See which leads are responding well to your ads. You can also extract data from other sources to get accurate information. Data from websites, social media channels, and emails are great sources of information.
Collecting and organizing all the necessary details will give you a new customer base to target. From there, you can create buyer personas. A buyer persona is a data and research-based representation of your ideal customer.
Let’s say you’re creating a brand personality for your pet. By combining traditional pet owner demographics with key behavioral types (young, family, etc.), you can create buyer personas. You can also provide solutions to people’s most common pain points to make them easier to understand. Here is a list of solutions we can offer:
- practice toilet training
- Teach your pet to do common tricks (sit, stay, come, etc.).
- Stop unwanted pet behavior (aggression, chewing, etc.)
Some pet owners love to take their pets everywhere. Reach them by offering home exercise programs tailored to your specific pet. Be sure to set your main goal.
Improve your pet’s behavior. Once you’ve created your buyer personas, you can apply them to your paid advertising and content creation to increase your return on investment.
Base your goals on accurate data from your marketing efforts. Goals are more achievable if they are specific and measurable.
Redefining & repeat purchase
Did you know that the global average cart abandonment rate is 71.82%? Usually, the problem is a poorly designed customer journey. Either force the consumer to create an account or have a problem with the checkout process.
Provide an excellent customer experience. In short, your website should be easy to navigate, help you find products, and simplify the shopping and payment process. The latter is achieved by breaking the process into smaller steps.
Don’t be discouraged by the loss of sales because there are ways to get your sales back. Retargeting and remarketing are two digital marketing strategies you can implement.
You can use geotargeting to optimize your retargeting campaigns. You can create regional campaigns and set languages. If you have a multilingual website, we recommend creating separate campaigns for each region. We also recommend blocking the IP addresses of your own and existing customers. Existing customers should not buy more in the short term. What you can do for them is optimize the user experience and increase customer retention.
Remarketing is engaging with prospects through email marketing campaigns. It’s a good idea to include a generous offer or magnet to attract them. Most SaaS products offer 7–30-day free trials. Give your ideal buyer the chance to explore your product risk-free.
You can also follow Raima’s approach. You can download the SDK version of the database management software for free with no time limit. Limits only the product evaluations that can be obtained after purchasing a license. Retargeting and remarketing are different approaches to retargeting your audience. But what is certain is that the results are satisfactory. The key to success is keeping our promises and delivering our products as advertised.