Why is Apple shutting down the iTunes Service?

iTunes shut down

Apple is shutting down its one service that has “defined a generation” — the iTunes service. The company will announce the end of iTunes at its developer conference.

The questions arising are “Why is Apple shutting iTunes down?”, “What will happen next?”, and “What about iTunes on Windows machines?”

Well, there’s no need to worry. Apple is shutting iTunes down because it is bringing three new apps to its MacOS. Reportedly, these apps, Music, TV, and Podcasts, will take the place of the iTunes app on Mac computers as they already exist on iPhones and iPads.

So rather than accessing your TV shows, movies music, podcasts in one place, you can now access them in separate places.

iTunes on Mac is used to manage devices and when it is finally scrapped, Mac users will use the new Music app to manage their devices.

In the early 2000s, iTunes became a beacon of the music software revolution. It made music software available on personal computers, either MacOS or Windows. Later in 2005, videos support was added, which helped drive up the iPod’s popularity.

But now, people do more streaming and iTunes doesn’t. For instance, Mac users can’t even access Apple Music, the company’s music streaming service, without going through iTunes. This is an impediment to Apple’s streaming strategies. It got in the way so it had to get the boot.

That’s one reason why iTunes is getting scrapped.

On the other side, having multiple standalone apps for its different streaming services, Apple can compete with its rivals like Spotify and Netflix. Yeah! Everything is actually business for Apple.

The one question which is still not answered is what will happen to the iTunes app on Windows? Will Apple make those new three MacOS apps available on Windows too or what?



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