WHO, #playaparttogether
Credit: Unity

The World Health Organization (WHO) teams up with the gaming industry for a brand new initiative. The #PlayApartTogether campaign sees top video games industry firms urging players to be mindful of the guidelines set out to minimize coronavirus (COVID-19) spread. Different activities, contests, and awards will be included in the campaign to encourage people to remain indoors and help them stay safe and healthy.

Until now, 18 companies including PC and console publishers Activision Blizzard and Riot, Twitch and YouTube Gaming streaming networks and Unity engine business have been drawn to the movement.

Onboard are also mobile gaming companies such as Kabam, Snap Games, the Amazon App Store, Maysalward, Big Fish Games, Playtika, Dirtybit, Pocket Games, Wooga, Glu, Jam City, SciPlay and Zynga.

Bobby Kotick, CEO of Activision Blizzard said in a press release: “It’s never been more critical to ensure people stay safely connected to one another. Games are the perfect platform because they connect people through the lens of joy, purpose and meaning. We are proud to participate in such a worthwhile and necessary initiativeā€.

Jeff Karp, managing director and president of Big Fish Games, said in a press release: “There has perhaps never been a more pivotal time than present, for solidarity around a cause, such as the one facing us now with COVID-19.

Together, with our global community of games publishers and the technical guidance of the World Health Organization, we hope to reach millions of players across our titles with the #PlayApartTogether campaign. Through games like Cooking Craze, Gummy Drop, Decurse and Fairway Solitaire, we can share WHO’s important message of safety while letting our community know that they are not alone. We are all in this together, even if we are apart.”

At YouTube, Ryan Wyatt, global head of gaming, said in a press release, “For 15 years, YouTube has been a community where people do things alone but together through #withme videos but it’s more important now than ever to #StayHome and #PlayApartTogether. Some of the most impactful moments on YouTube have been creators virtually engaging with fans and other gaming creators halfway around the world via livestreams. Gamers know how to come together, even when we’re apart, so let’s be safe during this time and do our part as an industry to flatten the curve.”

Playtika is trying to encourage people to participate in this campaign by offering in-game incentives to the more than 30 million players who play its titles every month.

Playtika CEO Robert Antokol said, “At Playtika, we believe that play is an integral part of life, even in the toughest of times. We are proud to promote messages by the World Health Organisation and to join this coalition of games industry leaders to support the #PlayApartTogether campaign. As part of this important response to the COVID-19 pandemic, Playtika is fully committed to helping people worldwide stay safe and feel connected.

Follow the hashtag #PlayApartTogether on social media for ongoing updates and details.


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