There are more ways to boost your blog’s Google ranking than using the right keywords and writing posts of the ‘perfect’ length (around 2,000 words if you were wondering). Google ranking bots analyze and consider dozens of factors when they determine how far up your website will be on the search results. This means that you can give your blog more chances to succeed if alongside the ‘traditional’ SEO techniques you use tricks like speed enhancement, registering with Google services, and specialized optimization tools.
How to Boost Google Ranking for Your Blog: 4 Strategies Beyond Keywords
1. Use Google’s help
Google itself provides a service that will help find weaknesses in your website’s optimization. It’s called Google AdSense. It will also offer advice on how to fix those issues to make your blog better. As it’s Google’s service, it’s obvious that it will be most effective when optimizing for this particular search engine.
You should also subscribe to Google Webmasters updates and study all materials on website optimization you can find in Google’s information package. This will take a long while, but there’s no better place to learn all about Google search protocols and how to make your blog easy to notice.
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2. Make your website faster
One of the major Google search ranking protocols changes that came in 2018 was prioritizing page loading speed (Forbes). It’s imperative that you make your website load as fast as possible, especially on mobile devices.
To achieve this, you’ll have to ensure all elements of the website are well-optimized. Pay extra attention to visuals as you need to make them load fast without losing in the image quality. One of the best ways to do this is to move your website to an award-winning host. Today any blogger can afford this if you use discount coupons and special deals offered by web hosting providers. Be sure to choose a package with unlimited bandwidth and storage.
3. Use that Google+
It’s true that nobody uses Google+ compared to mammoths of social media like Facebook, Instagram, and Twitter. However, your Google+ account shouldn’t be about keeping in touch with your followers. It’s about boosting your blog’s Google ranking.
For that purpose, registering on this network and maintaining an active and well-optimized account will win you a few extra points. If applicable, consider registering with Google MyBusiness as well, and all other services somewhat relevant to your blog.
4. Create an online shop
Adding an eCommerce shop to your blog will not only provide you with another source of income. This will instantly boost your Google ranking because bots will analyze your website using additional factors.
The shop doesn’t need to be big or offer a wide range of products. You benefit from it simply existing and changing the status on your blog. You can sell some simple charms with your logo and e-books of your own creation.
Note that products like this will help strengthen your brans. And you need to create a strong personal brand to shine as a blogger today because it will help you stand out.
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