The global smartphone market has become a lot more competitive in the last decade and a half. While the period has witnessed the rise and fall of specific major names, it has also seen the emergence of the ‘flagship killers’; smartphones with flagship capabilities at a mid-range cost. Names such as OnePlus, vivo, and Xiaomi occupy that space and this article would focus on vivo Ghana; the quality Chinese smartphone brand intending to make the Ghanaian market it’s home in Africa.
vivo Ghana: The origin
vivo Communication Technology Co. Ltd. is a Chinese technology company owned by BBK Electronics in the year 1995. Aside from designing smartphones and related accessories, the company develops software while offering other online services.
vivo Global: A chronology of events
The company was founded in 1995, and by the year 1998, it achieved #1 ranking in telephone sales in China. In 2003, it entered the mobile phone market; establishing the vivo smartphone brand in 2011. By 2014, it had achieved enough local market share to be able to expand and enter overseas markets. Three years later, in 2017, the company finally reached an annual sales volume of 100 Million.
Other significant moments came in 2018 when vivo launched Jovi; its AI Assistant service; and again in 2019 when the commercial 5G device was launched. 2020 saw it make an entry into the Ghanaian smartphone market.
Success in global markets
vivo is a leading global technology company, committed to creating trendsetting smart mobile products and services. It has marketing centres in China, Europe, India and Indonesia. It has over the past years expanded its market coverage to South East Asia, South Asia, the Middle East and Africa as well as the Asia Pacific.
vivo has been a leading consumer electronics brand for the past 25 years. In 2019, it recorded a 114M growth in sales volume. The company has a global offline sales and after-sales service network of 370,000 with over 150,000 global sales representatives.
Research and development centres
Vivo has six global research and development centres; located in Beijing, Dongguan, Shenzhen, Nanjing, Hangzhou and San Diego (USA) which work on leading technologies.
Introducing vivo Ghana onto the market
With over 200,000,000 users, vivo is one of the most preferred smartphone brands for young people, not just around the world but as you’ll soon discover, in Ghana as well. This is due to its dedication to creating an extraordinary life for young consumers with products that combine elements of style and technology.
vivo has four smartphone series; the vivo V series, Y and X series and NEX; and currently, vivo Ghana is entering the market with four (4) models of the Y-Series being promoted. They are:
- vivo Y19 (Selling at Gh¢2098)
- vivo Y50 (Selling at Gh¢1398)
- vivo Y30 (Selling at Gh¢1098)
- vivo Y11 (Selling at Gh¢ 798)
To purchase any of the devices, you can contact the JBKlutse SHOP. Also, you can walk into the vivo Ghana Experience Shop at Circle — opposite Vodafone Ghana — to purchase any of their available smartphones.
Aside from that, the phones can be found in all leading phone shops in the major cities and towns in Ghana such as Circle, Kasoa, Lapaz, Ashaiman, Tema, Accra Central, Odorkor, Zongo Junction (Madina), China Mall, Osu, Dome, Takoradi, Kumasi, Ho, and many others.
Partnerships and sponsorships
In October 2015, vivo became the title sponsor of the Indian Premier League with the 2-year deal extended until 2022. They also signed a sponsorship deal with FIFA to become the official smartphone brand of the 2018 and 2022 FIFA World Cups.
The year 2019 saw them sponsoring PUBG Mobile’s PMCO, with a $100,000 prize for the overall winners. Aside from that, vivo has continued to be visible in eSports spaces.
Smartphone service centres
One issue lots of smartphone users in Ghana dread is the unavailability of accredited device service centres when they need repairs done on their cherished smartphones. With vivo Ghana, you won’t have to worry about that at all. Why is that? vivo came prepared, and they have their service centres where you can get your smartphones looked at should there ever be a problem.
Vivo Ghana’s official working hours are 9:00 am – 5:30 pm; Monday to Saturday.
Contact Vivo Ghana
The Vivo smartphone brand is currently working on building ultra-modern offices in various parts of Ghana. For now, as stated earlier, you can walk into the vivo experience shop at Circle opposite Vodafone Ghana to make a purchase of any of their smartphone. You can contact JBKlutse SHOP for all your vivo devices and other tech gadgets. Call us on 0272839333, and we’ll be glad to offer you the assistance.