MTN Ghana to create business platforms to help the creative industry

MTN Ghana to create business platforms to help the creative industry take advantage of alternative sources of music creativity and marketing
Munya Chanetsa - Managing Director, Content Connect Ghana

MTN Ghana for the past few years has involved itself in other fields of business. A notable one is their involvement in the creative industry, especially music. MTN Ghana promised to bring out platforms to help the creative industry by enabling the industry take advantage of alternative sources of music creativity and marketing.

This happened recently in Kumasi where the communications company held the MTN Digital Music Conference 2019 for both upcoming artistes and industry players.

Theme for the conference was “The Music Industry and Adapting to Emerging Global Opportunities and Challenges”.

The seminar was a platform to enlighten upcoming musicians in the Ashanti Region on business aspects about their craft. The new creative artistes were educated on how to leverage the various music digital platforms for their economic productivity.

MTN’s assurance to support Ghanaian creative industry

MTN Ghana’s Senior Manager for Products and Services, Bless Sefenu Agordjo was present at the conference. He stated that the aim was to make industry players learn new ways of doing things. He believes doing so can push up their music businesses in terms of delivery onto other platforms of marketing.

Bless Sefenu Agordjo - Senior Manager, Products  & Services, MTN Ghana; MTN Ghana to create business platforms to help the creative industry take advantage of alternative sources of music creativity and marketing
Bless Sefenu Agordjo – Senior Manager, Products & Services, MTN Ghana

Mr. Agordjo said their aim is to offer opportunities to creative artists form the point of leveraging on MTN’s subscriber base to market their products.

Again, Agordjo hinted that MTN has bought an online distributor in Africa which would be soon launched in Ghana. Music consumption their platform was not going to be necessarily upfront payment, he said. Rather, it is an innovation that will make consumers to use music when and how they wanted it.

MTN Ghana also has plans to partner with various music platforms in terms of payment methods. The company wants users to be able to use mobile money or airtime as payment modes for these services. This is going to bridge payment conditions and make it easier for consumers to access contents as well.

Finally, Mr Agordjo commended industry players for their efforts in adapting to changing trends of music in the Ghana. He pledged that MTN will continue to lend their hand to help the Ghanaians music industry.

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