Klaviyo: 5 Expert email marketing optimization tips

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Email marketing offers one of the fastest and most effective ways to boost the entire revenue of your business. With a simple lead magnet that can generate a lead database and with help from Klaviyo, you can get incredible results. However, having access to a list of emails doesn’t mean you will get instant results. You have to know how to optimize your marketing efforts. Here is where we come in. Today we will present five expert marketing optimization tips that will take your Klaviyo campaigns to the next level.

#1 Always Run Personalized Email Campaigns

How often do you read random emails that pop up in your inbox? This probably never happens. You can increase the overall open rate of your email campaigns by personalizing them. In fact, Klaviyo experts consider personalized emails an industry standard. The key to personalizing emails and converting readers into buyers is to use specific information that they offer to you when signing up for the lead magnet. Information such as their personal interests, location, age, gender, and previous purchases.

#2 Optimize Emails for Mobile

A study published by Truelist shows that four out of ten emails are opened through mobile applications. The study goes on to say that 50% of consumers prefer email communication with a brand. This is why it’s essential to optimize your email campaigns for mobile. You will not get the best results if the emails you send don’t look good on mobile devices. Here are some tips to help make your emails mobile-friendly:

  • Use a short subject line;
  • Don’t use more than two sentences in a paragraph;
  • Keep the email template to under 600 pixels;
  • Implement an easy-to-access CTA button.

#3 It’s Not Always About Promotion

While the end goal of email marketing is to generate profits, you shouldn’t only use them for promotion. Emails can be used to create relationships with your customers and establish trust. Instead of sending a promotional email every other day, you should consider including some free information as well, especially since you know their interests, thanks to the lead magnet.

#4 Send Emails at the Right Time

A critical tip to improving your Klaviyo email marketing results is to know when to start the campaigns. It’s essential to “catch” people right at the moment they are planning to check their inbox or are already doing it. The reason behind this is that your email will be placed at the top of their inbox, and it will catch their attention. Another useful tip when it comes to timing email campaigns is to try and avoid starting them at the same time as other businesses. This is why you should consider sending out emails during the weekend.

#5 Place the Main Message and CTA Button in the Top Section

The final tip we want to share is to place the main message and the CTA (call to action) button at the top of the email. You don’t want the reader to have to scroll in order to read the main message or click/tap the button on your sales page. The further the reader has to scroll, the lesser the chances that they will be interested in what you are offering.


Email marketing is key to making your business grow and generating as much revenue as possible. Whether you have a great affiliate deal with a company or are selling your own products, email marketing remains the most profitable form of digital marketing. In fact, you will be leaving money on the table by not using a magnet lead to build an email list.

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