Youtube, the Google-owned video platform has added two new features for its influential users: the ability to sell merchandise alongside their videos, and the ability to sell paid memberships – in order to help video creators make more money from their channels.
These updates mean creators can make money on Youtube without necessarily going with the regular advertisements’ way.
The feature, which for now, is only available to U.S.-based channels with 10,000 subscribers at least, is the result of a partnership with e-commerce platform Teespring, that allows channel-owners to sell branded T-shirts, mugs, and other items.

IMAGE:MASHABLE
It’s getting easier for content creators to make money on Youtube 1

Although YouTube won’t take a cut of merchandise revenue, Teespring on the other hand will charge a flat fee per product. The charge regardless, it can be a lucrative opportunity because according to Youtube, Joshua Slice, an early beta tester, pulled in more than $1 million in 18 days.
Also, creators with at least 100,000 subscribers can sell paid memberships to their channels at $4.99 a month for extra perks that could include shout outs in videos, custom emoji and badges, as well as special access to live streams and video.
Like it did with Merchandising, YouTube tested out the feature, previously known as Sponsorships, for some time with a small group but will now open up more widely in coming months.
These new features are Youtube’s way of sending a clear message to its biggest stars: that it’s still the best way to actually make money, and most importantly for the platform, give them a good reason to stick around especially now that Instagram has revealed IGTV – which is expected to rival Youtube.
Finally, YouTubers will be able to build up hype for pre-recorded videos using a new feature called “Premieres”, in which the stars get the option to schedule a pre-recorded video in much the same way a live stream is scheduled.
Scheduling a premiere creates a landing page where viewers get directed to ahead of time; at the scheduled time, they can join in to watch the video. And, just like a live stream, everyone can participate in a real-time chat during the video.
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