Innoson Vehicle Manufacturing is one of the contemporary industrial success stories coming out of Nigeria. From the celebrations that probably greeted the first unit to roll off the production line, to now being one of the most recognizable names in Nigeria’s industrial circles — this firm has done much within a short time to establish itself in Nigeria.
This article, however, is not about praising the achievements of the auto maker. Rather, we’ll be taking a look at the moves Innoson Vehicle Manufacturing has been making to ensure its dominance in Nigeria and viability for a long time to come.

Innoson Vehicle’s inroads

Most upstarts like to establish a niche for themselves, and then diversify from that when it’s time to grow. And IVM has done that. However, rather than just let itself be preoccupied with satisfying the personal needs of individuals by just producing regular cars, it is making vehicles that would serve other needs in the country.
For example, firefighting. In many African countries, it’ll be an understatement to say firefighting equipment such as firetrucks are inadequate. There are never enough of such necessities to serve regions and communities. So properties catch fire and get burned down because the firetrucks were either too far away, or simply not functioning.

Innoson Vehicle Manufacturing's calculated moves toward dominance in Nigeria
Innoson Vehicles’ Firetruck

Innoson Vehicle Manufacturing has identified the need to be the solution to a problem plaguing its nation. If the trucks can be produced locally then, what would necessitate the need to place orders with foreign auto makers?
Innoson Vehicle Manufacturing's calculated moves toward dominance in Nigeria
Innoson Vehicles’ Firetruck

The continued success of the auto maker would largely rest on its ability to remain relevant in the day to day lives of Nigerians. And thankfully, this is something the firm already knows.
Innoson Vehicle Manufacturing's calculated moves toward dominance in Nigeria
Innoson Vehicles’ Minibus Ambulance

The next thing to look at has to do with their efforts in emergency healthcare delivery. Specifically, ambulance services. While ambulance services may not be a unicorn in the health sectors of many African countries, they, just like firefighting equipment, tend to be woefully inadequate. It’s quite common to come across communities whose health facilities or posts do not have ambulances of their own.
For rural communities, it’s even worse as the sheer distance and often unusable nature of roads become an excuse for private ambulance service operators to refuse providing their services to people who need them.
Innoson Vehicle Manufacturing's calculated moves toward dominance in Nigeria
Innoson Vehicles’ Tricycle Ambulance

It is a relief then to know that Innoson Vehicle Manufacturing is not only producing the standard type of ambulances, but they are also being ingenious with tricycle ambulances for emergency use in underserved communities.
Innoson Vehicle Manufacturing's calculated moves toward dominance in Nigeria
Innoson Vehicles’ Swing Arm

We can’t fail to mention the industrial vehicles like the swing arm trucks that can be useful for haulage services. These can be used to move heavy machinery and equipment from warehouses to wherever they are to be housed, used or assembled. Also, there are the chain up garbage trucks to help with sanitation efforts in the country.
Innoson Vehicles’ Chain Up Garbage Truck

The Takeaway

When Innocent Chukwuma entered the motorcycle business in the 1980s, he pioneered an indigenous brand that was low cost and still maintained quality. It’s been clear that he’s driven by the need to make life easier for the regular Naija man.
His firm is doing the right things to provide a solution for many problems in Nigeria, and it will be interesting to see how stronger his vision grows in his native country and Africa at large.

About Innoson Vehicle Manufacturing

It is a Nigerian automaker focused on manufacturing durable and affordable brand new automobiles for Africans. With an aim of eliminating foreign used vehicles from Nigerian and African streets, brand new automobiles from the firm sell for a little above the cost of their foreign used equivalents. With no compromise on quality, the vehicles are as good as any from the foreign automobile brands existing on the market today..

+ posts