Podcasts, video streaming apps, tweets, blogs, and now the augmented reality – content just keeps evolving, and it works. It does a perfect job at winning people over to your business or brand and generates sales.
The thing is, what works for one business might not work for another, which is why you need to rethink your strategy. If you want to generate hordes of loyal, long-term traffic without spending hundreds, valuable content is the way to go.
At its core, it’s very simple:
Create valuable content for your target audience and deliver it to them.
If you’re currently creating and distributing content, it means you’re on the right path. But for those marketers still not tasting results from these campaigns, it is frustrating.
Why aren’t you seeing results if you’re pouring so much thought, effort, and time into this? Is it because you don’t have a clearly defined strategy? If this sounds like you, our post here should help you a lot.
Table of Contents
Be Overprotective of What You Create
You may invest a lot of time and energy in creating content and expect positive responses. The truth is, feedback is not always positive, and more often than not, it’s easier to avoid criticism altogether.
One way to journey these uneven roads of the dynamics between content creation and content response is by focusing on WHO matters the most. Whoever will scroll through your content is the main person you should have in mind when writing.
So, who do you think will read it? Make a list of the features that define your readers by asking yourself about their age, gender, their knowledge of the subject, and behaviors.
The answers don’t need to be too specific – a rough sketch will do nicely. The idea is to better understand your buyer persona/ target audience so you can create valuable content specifically for them.
Having a mental picture of your reader will enable you to construct your piece’s skeleton: defining its purpose, tone, and type of language. You should also consider what types of media you will include in your piece (videos, images, etc.) to strengthen your arguments with visual examples.
Next, you will need to think about where your content will be shared and how people will access it. For instance, will it be published on your company website? Socials like Facebook or LinkedIn? A lifestyle blog? The platform you choose can also influence the language, keywords, and information you need to include to drive engagement.
While more content will obviously skyrocket your business website in search results, it’s important to focus on creating quality content, which includes:
Be Original: 90% of consumers find custom content helpful, and almost 80% believe in a brand striving to build a good relationship with them. That’s a reason enough to stand out by publishing high-quality, original content.
Be Accurate: Stats, links, and sources to back up your statements are more important than you think. If you want to build trust with users, then create a resource that other sites will want to link to.
Answer Questions: On-time answers will not only provide a good user experience but also help you land Google’s featured snippets, which pop up at the top of search results.
Learn to Really Engage: No one wants to watch or read boring content. Use a hook to grab people’s attention and ask questions to start a conversation. Interactive elements like contests, polls, and surveys, can also help.
Add Visually Pleasing Images and Videos: You’ll want to make your content less painful for your readers. Video and images break up long content and make it easier for readers to understand mind-binding ideas.
Eliminate Fluff: Make sure every heading and paragraph is helpful to the visitors. Learn to express without using useless modifiers.
Be Consistent: Consistency is key. Creating content that sells is only part of the battle –if you want to rank higher in Google’s results, make sure you create and post content on a regular basis.
Equip With the Right Tools
It’s crucial for writers to create high-quality, engaging content that audiences will love to read and share. For this, you need to be equipped with the right tools.
Using content writing tools can help you improve your writing, increase readability, and get more organized. For instance, HubSpot’s Blog Ideas Generator can work wonders if you find it difficult to come up with fresh ideas every time. It asks you to introduce three nouns relevant to your niche and gives back several blog topics.
What’s more, easy-to-use tools like PDFChef allows you to read, edit, and convert your files in just a few steps, so you don’t spend hours on unreliable “free” sites. If you need to check if your content is free of plagiarism, Copyscape will go through your content, stripping it of similarities so you can easily make your content original.
Writers are Humans Too
Be aware, kind, and always prepared to fail. We know how that sounds, but it echoes the truth. Writers don’t always get it right; they might be influenced by other writers and their work or too hasty to write something that’s not ready to be shared out there. It’s OK to acknowledge your lack of perfection and limitations as long as you constantly strive to improve.
Great content creators accept that they need to write for someone else. They create enjoyable experiences for readers, avoid wasting their energy and time, and are prepared for the unexpected they will encounter along the way.
Content writers serve their readers, and they do it well. And by putting the reader first, they can ultimately make their own lives more bearable; focusing on the results removes some of the pressure and often allows you to create your best work. If your content can make people feel like they matter, the chance is they will love your back.
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