Enterprise marketing solutions company, Terragon has urged companies in Africa to take advantage of Data Analytics that is changing businesses of our generation, so they can improve sales performance via data-driven insights.
Chief Executive Officer, Terragon Group, Elo Umeh revealed that “It is extremely important for companies to be data-centric, as the understanding and utilisation of consumer insights in business will help drive sales performance.”
He disclosed that companies are also battling the issue of retrieving vital data and being unable to completely apply or seize the opportunity that comes with it.
He, however, shared that Terragon Group has come up with a mobile ad tech named Adrenaline, which makes use of consumer data to provide targeted messaging through web & non-web channels.
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His words, “At Terragon, data has proven its worth and earned its place, as we have been able to gain real business value from all the records collected,” Umeh stated. “Executives need to adopt a new system of decision-making based on big data.”
Terragon Group also wrapped up certification to the ISO 27001:2013 standard recently, serving worldwide business in several sectors who have gained from unrivalled security and protection of their data.
Mr Elo said that by collaborating with popular African telecommunication, financial companies and consumer brands to support personalised digital use for smartphone owners in Africa, Terragon Group is trying to enhance bottom-line for businesses by taking advantage of its cloud marketing tech, algorithms, AI and hard-to-source consumer data in Africa.