Instagram owner, Facebook, has just rolled out a new update that enables business accounts holders to schedule their Instagram posts as well as IGTV videos. Such users can now schedule their posts and videos up to 6 months in advance.
Facebook announced this new update at the International Broadcasting Convention in Amsterdam. According to reports from TechCrunch, Facebook has also announced that there are new updates coming to its live streaming, watch party, and creator studio features.
Really, this is not the first time this post-scheduling feature is coming to Instagram. Last, year, Facebook made it possible for third-party services to utilise the feature.
One thing, which is exciting, is that making the feature available at the first-party front will remove the limitations the third-parties imposed. Another cool feature is, you can add multiple images to a post. This is a feature that was not present in many third-party tools.
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Another site, Later.com, has already published explicit instructions on how to use the functionality. This was when Facebook first started rolling the feature out in a limited release earlier this year.
You should note that to be able to use this feature you’ll need to have an Instagram business or creator account linked to a Facebook page. Once you have done that (linked the two accounts), you’ll be able to schedule and manage your Instagram posts as well as your IGTV videos.
This will be done by clicking the Instagram logo at the top of the page. Also, you can use the feature to add tags and locations, and crop images.
Unfortunately, this feature does not have support for Instagram Stories, yet.
Other new features on Facebook
Aside from being able to schedule your Instagram posts with this feature, Facebook has also announced a couple of new features. These new features focus on live video broadcasting, Watch Party, and Creator Studio.
For the live video broadcast, there is a new “rehearsal” feature for publishers. This feature allows the publisher to broadcast privately to page admins to make sure that everything is ready to work.
Publishers can now trim the live videos. Also, the maximum permitted broadcast time has been doubled up from 4 hours to 8 hours.
With the Creator Studio feature, the social platform is now adding a number of new analytics features to it. These new features are supposed to give publishers more information about the performance of their Instagram and Facebook content.
Also, the live-captioning feature has more languages now. Facebook has added support for 13 more languages which include Chinese, Arabic, and German.
The last section of the social platform to get new updates is the Watch Party feature. From now onwards, Watch Parties can be scheduled in advance and replayed. There is also a new performance metrics to the co-watching feature added to it.