Enshika is introducing subsidized vehicle insurance among other attractive incentives for drivers. This is in order to secure a chunk of the industry for itself.
The ride hailing app entered the Ghanaian ride-sharing service market last year, 2017. Since then, it has managed to hold its own in a space shared with giants like Uber and Taxify. Last month, November, the service providers took things a step further when the app was officially launched in the country.
For starters, ride sharing has become an important part of the Ghanaian and global transportation sector. As the competition grows between participating companies, better services and incentives are what would make a particular app become the preferred choice of both riders and drivers.
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Enshika, which touts itself as a ‘lifestyle app’ works in much the same way as every other such app in its department does. Rides being requested through the app and the charge calculated based on distance.
And that is where the usual similarities end, and Enshika begins to set itself apart.
With this app, riders have the option of scheduling rides days in advance. Isn’t that cool? And there’s also a USSD code, *711*711#, that can be used to book a ride. And you get to decide what car you want to ride in; with options ranging from mini cars, sedans, and SUV rides. Also, in case of emergencies, there’s an SOS button provided just for that purpose.
Now, here’s the part that’ll get drivers paying better attention to Enshika. There’s a Fuel on Credit provision (at select fuelling stations) to ensure you don’t run out of gas. Also, drivers get an option to buy a daily or weekly pass, and during the pass period, they get to earn a 100% revenue. In addition, drivers get to have their vehicle insurance partly paid for by the company.
Competition is good for niche markets. Although Uber is the industry leader in ride-sharing services, smaller operators can get a sizeable chunk of the market for themselves. That is just what Enshika looks like it is doing by introducing better incentives to attract partners (drivers).