From putting out a pamphlet in the paper about a 100 years ago to showing advertisements on the television and here we are in the new age of digital marketing.
Digital Marketing: What is it?
Digital Marketing is an umbrella term for every marketing activity that is done with the help of the internet. It is also known as online marketing. The role that digital marketing plays is an important one, it helps you get leads, it helps you get found, and most importantly it helps you turn the leads into paying customers.
Digital marketing can be listed into a few generic buckets:
- Pay Per Click Advertising (PPC)
- Marketing through social media
- Visual marketing
- Search Engine Optimization (SEO)
How Can Digital Marketing Help In Growing A Business
There are several ways in which digital marketing can help in the steady growth of a business
Levels The Playing Field
Digital marketing provides the resources that are required to grow a business and it provides it to small businesses which helps them compete with the fierce competition. Small businesses are given resources to which only large organizations used to have. This has evened the playing field.
Online companies selling web goods and services assess performance by converting the percentage of incoming traffic into leads, subscribers, and sales.
Helps In Generating Revenue
High conversion rates always aid in generating revenue. Statistically, businesses that use digital marketing strategies have 2.8% more expectancy revenue growth than businesses that do not use digital marketing strategies.
Helps in Facilitating Interaction With Audience
The use of digital marketing helps in facilitating interactions with customers which helps in understanding what the customers needs.
Aids People in Taking Favourable Action
Website users are still facilitating conversion to leads or purchases and under full charge. They are not forced to do so by using Calls-To-Action, digital marketers will make use of clever and creative ways to entice conversion.
It Even Caters To Mobile Consumers
Mobile devices have grown from just replacements for laptops and personal computers to something that affects their buying choices. Effective use of digital marketing can help companies create brand awareness for their customers who use mobile devices.
Listed below are some more benefits that digital marketing has to offer to businesses
- Digital marketing enhances brand recognition, hits the target clients and offers better ROI.
- Digital marketing offers an effective assessment and study of customer behavior and commitment.
- With digital marketing you can make sure the content is consumed by the right consumers. SEO (Search Engine Optimization) enables you to reach those customers who are searching the web for relevant content and topics for your company.
- Digital marketing allows for customer service in real-time
And to help you with digital marketing, there are numerous software and tools available for one to use. In this age, it is almost impossible not to find a software that helps in doing a task efficiently. For aspiring product managers, it can help in building a product manager resume.
What Is Digital Marketing Software?
It is a software/tool that aids a company in digital marketing by making the process easier. Digital marketing software has proved to be extremely effective in helping businesses grow steadily.
Listed below are some of the best digital marketing software in the game
Marketo is one of the largest and most developed marketing automation companies which makes marketing campaigns easy to launch and manage.
Marketo provides what the marketers need including inbound marketing automation software, lead generation, social media marketing, sales management dashboards, and analytics.
The retention automation framework of Optimove leverages advanced consumer analysis technology to help online business marketers optimize each customer’s interest. The app allows Internet companies to turn more leads, increase customer loyalty and interaction, minimize churn and harvest more lost customers. Optimove helps businesses by influencing customer behavior through highly relevant, customized deals and rewards.
LocalVox is a forum for businesses to produce news and reach local consumers through the internet, a network of local newspapers, internet, social media, email newsletters and search.
To small companies, Infusionsoft offers robust and cost-effective marketing and sales tools. Infusionsoft provides marketing automation and e-commerce software as well as CRM, as part of its marketing suite. With its all in one approach, Infusionsoft makes it easier for small businesses to turn leads. The business recently raised $54 million and purchased GroSocial for around $30 million which is believed to be worth it.
As a customized and more effective alternative to conventional marketing approaches, HubSpot provides a strong inbound marketing approach that can annoy customers. It has developed a range of marketing apps which include tools that people love and respond to for blogging, social networking, lead management, and even marketing analytics. The business was founded in 2006, and recently raised $35 million.
Act-On is a marketing solution based on the cloud designed to automate marketing tasks which increase performance. Act-On provides tools to coordinate marketing strategies, transform leads into sales processes