DHL Express CEO, Mr. Hennie Heymans has revealed that the courier company has launched mobile and desktop platform e-shop in 9 African nations.
This new development is happening after the success of DHL Africa eShop app in eleven nations across Sub Saharan Africa. The lucky countries are Nigeria, SA, Kenya, Mauritius, Ghana, Senegal, Rwanda, Malawi, Botswana, Sierra Leone, and Uganda.
Mr. Hennie disclosed that the rate of usage of the platform over the last 2 months has been remarkable, as they have experienced massive growth in subscribers and physical orders.
His words, “Based on this rapid growth and the positive feedback that we have received from the market, DHL Express has decided to proceed to the next phase of the rollout as quickly as possible. The platform is now live for consumers in Cameroon, Democratic of Congo, Cote d’Ivoire, Gabon, The Gambia, Madagascar, Mozambique, Tanzania, and Zambia.”
The DHL Africa eShop allows customers to shop straight from more than two hundred UK-based online retailers, with their purchases brought straight to their doorstep by DHL Express.
Heymans noted that there is a high demand for top class online retail services in Africa.
He said, “As one report by the McKinsey Global Institute shows, Africa has a fast-growing middle-class consumer market which is embracing the internet at an astonishing rate. By 2025, the projected internet market penetration is expected to reach around 50% for the continent, with around 360 million smartphones expected to be in circulation. DHL Africa eShop provides the perfect solution for African consumers to access global brands.”
“As the global leader in express logistics, DHL is well-positioned to connect African consumers with these exciting global brands. We are committed to driving e-commerce growth on the continent on all fronts. We work with thousands of e-commerce brands in Africa and help them to reach global customers, and now with our DHL Africa eShop, we also connect African consumer to global brands.”
Link Commerce, a division of Mall for Africa is a partner in the development of this solution.