Sony will not be participating at E3 2020, the company confirmed to GamesIndustry. For decades, the annual meeting to be held this summer, has been the finest gaming event. But its influence has undoubtedly declined in the last few year. Sony was also the first to skip the show in 2019.
Many thought Sony would use E3 as a means of spreading the word, with the PlayStation 5 due to launch later in 2020. But the Japanese giant does not seem to think E3 is worth its time.
E3 is the world’s leading computer and video games event, and related products. At E3, the top talent of the video game industry pack the Los Angeles Convention Center, bringing together tens of thousands of the best, brightest and most innovative in interactive entertainment.
Speaking to GamesIndustry.biz, the company has revealed that instead of attending the massive event, it will be focusing on smaller consumer events to showcase its upcoming games.
“We have great respect for the ESA [the organisation behind E3] as an organisation, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favourite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”