African music streaming service, Boomplay has announced that it is partnering with Sony Music Entertainment to improve its reach within Africa. The service, with more than sixty million users and a commendable catalog of over ten million songs and videos, is currently available in Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda, and Zambia.
Boomplay’s Director of Content & Strategy, Phil ChoI had this to say, “We are delighted to partner with SME and having their internationally recognized repertoire on board! This is a significant step for us in achieving our aim to develop the African music eco-system and we are excited about the opportunities that this strategic partnership will bring for African artistes and our users.”

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