BMW signs first esports deal with Cloud9

BMW Cloud9
Credit: Cloud9

The automobile company joins the North American esports club Cloud9 family as the official car of Cloud9. This deal marks the automaker’s first team sponsorship to date.

Cloud9 esports club revealed the deal with an image showing six organization employees and players including CEO Jack Etienne, as well as a cosplay-wearing Zachary “Sneaky” Scuderi from its LoL team

Cloud9 has not disclosed the extent of the BMW sponsorship, although the carmaker’s logo already appears on the team’s Twitter banner.

We at Cloud9 are thrilled to announce that @BMWUSA has joined the #C9FAM!
Character drives our performance, ready to get behind the wheel? #socalbmw

Jack Etienne, Founder, and CEO of Cloud9 revealed that the organization filmed a series of advertisements with BMW. Personalities and professional players such as Tristan “Zeyzal” Stidam, Zachary “Sneaky” Scuderi, and Becca “Aspen” Rukavina.

Cloud9 just signed a sponsorship deal with telecommunications giant AT&T last week. The deal will result in a new weekly series ‘The Nines’ which gives team highlights, player profiles, insight into tournaments, and other news relevant to the organization and its partners.

In addition, AT&T will also sponsor Cloud9’s “communications hub” in its headquarters and have its logo on the back and sleeve of the team’s jerseys.

Its other sponsors include Red Bull, OMEN by HP, U.S. Air Force, Secretlab, Twitch, and HyperX.  Cloud9’s LCS team wears Puma as its official apparel partner for the 2019 Spring Split.

Also, Kia is now a sponsor of the League of Legends European Championship.  Now major automotive brands are investing esports and it is good for the industry. Great news for both Cloud9 and BMW.

The esports industry continues to grow at a tremendous pace.  Follow us as we bring you latest development, news, statistics and among other relevant information in the esports industry. Also, don’t forget to send us your comment, like and share.

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