Pay Per Click (PPC) and Search Engine Optimisation (SEO) are a part of Search Engine Marketing (SEM) which is considered a tool used in Internet Marketing campaigns. Despite having similar motives, SEO and PPC differentiate from each other in quite a lot of aspects.
The key difference between PPC and SEO is the type of traffic they draw. The traffic generated by the PPC isn’t organic as they are the paid ones, justifying its name. The traffic coming from the SEO is more organic as they arise due to collective efforts made throughout the process.
This is also why we come across terms like organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA) while opting for marketing campaigns.
Different agencies provide these services, and the SEO agency in Gold Coast is one of the best among them. Here we will be discussing all the parameters that can be used to differentiate SEO from PPC.
Table of Contents
● Search result position
PPC ads usually rank either above or below the organic result. The appearance of these ads usually depends on several factors, such as keywords you are targeting, keywords in your landing page, keywords in your ad copy, and many more.
However, whether your listing appears on the top position or the first page of SERP solely depends on how optimized your website is. On the other hand, organic results only appear in the center of the page. Here, optimization is required for both on-page and off-page SEO.
● Cost involved
We all know that SEO traffic is free of cost, while traffic drawn from PPC is paid. But, you need to understand it requires a lot of effort and hard work to get free traffic from the search engine.
As the competition is high for almost all the relevant keywords, you require a high-quality website and a great SEO plan to get ranked on the SERP. Further, if you are not familiar with the SEO process, you would require to hire an SEO expert to carry out the process on your behalf. This would require indulgences of costs.
However, studies conducted on this matter show that the cost of PPC is a bit higher compared to that of SEO. This is because by performing SEO, you work for a long-term goal, which would require a one-time investment with minute follow-ups. But that’s not the case with PPC, as they work as long as you pay for them.
● Potential of traffic
SEO can get you more traffic than PPC, but this is possible until you rank on the SERP. On the other hand, PPC ads can get you traffic 24×7 as they are placed on top of the SERP.
It is a fact that PPC ads translate to a higher cost. But you also can’t deny that they get more clicks than organic results, which you ultimately aim for.
● Ease of usage
Neither SEO or PPC is easy to use if you don’t possess the required knowledge about the process. Thus, it is better to either hire an expert like the SEO agency in Gold Coast or take certain relevant courses to learn about the same.
By reading the article, you must have understood that SEO and PPC are equally important in the marketing process.
However, before opting for any of the techniques, it is necessary to know all the process aspects. This would help you in the appropriate utilization of the same.
So, get in touch with an SEO agency in Gold Coast today to choose and perform search engine marketing suitable for your business.