All across Africa, Airbnb is making a shift from a novelty accommodation into being a mainstream option for tourists across Africa. And generating revenue for property owners — while it’s at it.
Since the travel startup launched on the continent, its over 130,000 listings have seen over 3.6 million guest bookings. With South Africa being its biggest market, its fastest growing African markets are Nigeria, Ghana, and Mozambique; who are all counted among the company’s eight fastest growing markets, globally. The startup’s growing popularity is also reflected across the continent with seven countries all recording over 100% increase in guest arrivals over the past year.
Although it is more popular with American and European tourists visiting the continent, Airbnb has become important to Africans traveling within the continent as well. For many African travelers, it is a welcome accommodation option between luxury resorts and hotels. With the challenges that visa processes and expensive flights present them, travelers have less to worry about when it comes to decent and affordable lodging — because Airbnb helps provide that.
Airbnb helps people get decent affordable accommodation on the go. And then there’s the people who put their properties up for listing. Let’s face it; due to economic conditions the world over, there’s a growing need for one to have multiple income streams. What Airbnb provides is an opportunity for one to generate income from that extra room seldom used.
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Africa is an emerging market for most trends and technologies. There’s potential for many more people to want to list a bedroom or even an entire property for the rental service. Someone might even be hoping for an opportunity to enter the hospitality (hotels and lodging) industry. And it can begin with listing a room for rent on Airbnb.