Social media platforms, when used with a targeted agenda, can help market a business, build a brand, and ultimately convert numbers and engagement into sales.
Despite the influence that social media wields, it’s an underutilized tool when it comes to lots of local businesses – especially startups. Lots of Ghanaian startups have a social media presence of some sort, however, there’s more to it than simply having a business page or an account.
In this article, we’ll explore a few suggestions you can adopt in order to help you get the needed boost for your business. Hopefully, you’ll have one or more working for you.
1. Identify your platform
In business, putting your best foot forward also includes choosing the best battle grounds to fight at, or the best stages to perform on. What works for you on Twitter may not necessarily carry the same amount of influence on Instagram or Facebook. Identify where you’re strong, and build on your strengths.
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Instagram is best if you’re into decor, event management, or visual based ventures. You can use witty sentences on Twitter to engage your audience and introduce them to the latest blog post on your website.
Does identifying your strengths mean you ignore your ‘weaknesses’? No. It’s a chance for you to develop a multichannel approach which simply gives you the opportunity to showcase the other facets of your business in order to reach more customers and business prospects.
2. Engage the services of influencer marketers
More often, influencers have larger followings than a typical Ghanaian startups business page may have at a given moment. What makes them special is that the audiences take inspiration from what these influencers post on their social media accounts so, letting them put in a word or two about your venture, products, or services can go a long way in bringing benefits to your business.
However, you need to choose wisely whose services you go in for. Some people talk of a product and you can tell they are only trying to justify their pay. Others sell and you know it’s because they believe in whatever product it is that they’re trying to get you to patronize.
Choose well, because it goes beyond letting people hear about your brand. It involves making them feel and love the brand or product also.
3. Be interesting; generate intrigue…
This is where you mix business with pleasure – appropriate pleasure. On the average, a social media user is very likely to share a wonderful post with a friend or 5, either by mentioning them in a comment, or sharing the original post to their own timeline.
How would you be generating that intrigue? Would it come from creating humorous posts, or from running relevant commentary on issues that will cause people to pay attention to you?
It’s important to position yourself in ways that would make people want to engage with you. And that leads us to our next point.
4. … respond to commenters as quickly as you can
As mentioned earlier (influencer marketing), one of the surest ways your brand can get a boost is when people feel a connection with it. Now imagine your favorite celebrity responding to a comment you made on their post. Won’t you love them more for taking the time to pay attention to you?
The same holds true for businesses on social media. Responding to comments is not different from what a customer service officer does at the call center. Let your audience feel valued and you’ll be getting positive reviews
Also, algorithms play a major role in determining what content is prominently displayed, and what content gets buried. Meaning the more engagement a post produces, the more it’s considered relevant and the longer it’ll stay alive.
5. Be transparent
Dear Ghanaian startups. It’s simple. If you’re going to put up items for sale, display their prices as well. To me and lots of others, nothing screams ‘scammer’ more than “DM for price”. I see that happen often and what runs through my mind is that, someone gets a discount and another gets exorbitantly charged. Keep it real. Or you’ll get ignored.
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