As you first start growing your business, it’s often commonplace to make branding mistakes that could have easily been avoidable. Unfortunately, if you make too many blunders you’ll end up costing your company a great deal of money and you could even hurt your reputation by appearing to be a disjointed, disorganized company.
We’d like to help readers avoid making these tactical blunders on the branding front. That’s why we’re sharing three huge branding gaffes with you today. If you can avoid these potential costly issues as you first begin to brand your business, you’ll come out smelling like a rose on the other side and if you stay consistent, you’ll never have to worry about making these foolish mistakes again.
With that said, let’s now take a look at three branding mistakes that can easily make or break you so you can avoid them at all costs without too much difficulty.
Branding Mistake #1: Inconsistencies across Platforms
Consistency is the key to successfully branding your company. When your identity is consistent across all platforms and mediums, your audience will feel comfortable trusting you to meet their needs. Remember, comfort goes a long way in creating a brand that is recognizable and one that’s considered trustworthy.
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So, in reverse, it makes sense that you could harm your company if you don’t stay consistent with your branding message. If your identity seems to falter and the visuals you share on the web change, people will fail to recognize exactly who you are and the message you’re attempting to get across.
As an example, if you’re promoting your San Diego SEO services business, it makes sense to create a visual logo or image to represent your company. Don’t create an image and stick with it for a couple of months, only to turn around and unexpectedly change it once your audience is finally getting to know you. Your customers will find it difficult to recognize your business if your logo keeps changing, so stick to one central logo and use it on your website, social media pages, business cards, letterhead, and everywhere else it needs to be shared.
Branding Mistake #2: Failure to Stick to What Made You Successful
Some companies get bored with their brand and decide to completely redesign it from the bottom up. There’s one big problem with this: you could potentially redesign your brand imaging so much that your company is barely recognizable to your existing audience. This is a mistake of the highest magnitude and one that needs to be avoided at all costs.
Making big sweeping changes like this can alienate your loyal audience. They may not like the latest branding changes – think New Coke – and bail out because they don’t like the direction you’re headed in.
As an example, in 2010 the Gap redesigned their iconic logo. They went in a completely new direction hoping to create a sexier design. Guess what? Their customers weren’t very happy. Pay heed to this cautionary tale and avoid this potentially costly mistake.
Branding Mistake #3: Using the Right Branding Copy
Some companies fail to get their branding copy correct and they end up sharing the wrong message with the world. If your copywriting is too vague, overly simplistic, or even over the top, your brand will not stand out and your audience will not get an accurate picture of your business.
Instead, you have to focus on differentiating yourself from other companies in your niche. Focus on the benefits your products and services provide and definitely highlight your particular areas of expertise if you’re better than the competition.
It’s easy to make severe branding mistakes when first starting out, and it’s just as easy to make mistakes while rebranding your business. So use these cautionary tales to help avoid making potential branding snafus now and in the future.
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