It is very fascinating how the media space is fast evolving and how organizations keen on taking advantage of new technologies, are miles ahead in winning the audience.
Few days ago I noticed that Facebook’s anticipated Live Audio has been rolled out and functional on its mobile app.
This is another big step for the tech company which undoubtedly has revolutionized many ways of doing things; messaging, marketing, social support interactions, journalism, business and so on.
Being a journalist, I can recount the many instances I’ve relied on Facebook to carry out my work. I’ve reached out to sources, learnt about otherwise hidden happenings, found crime victims, and many more, all on Facebook.
For this reason, I’m appreciative of the major role it is playing in modern journalism across the world. I’m also not oblivious to the fact that it has succeeded in kicking many out of business; which of course is a downside to the revolution it is leading.
Last year when it rolled out its Live Video to all users across the world, my mind was blown off! That was a great step to getting friends and fans closer to see and know what ‘we’ve been up to’ in real-time.
Churches and media houses jumped onto this and capitalized on it to reach their followers.
It was very helpful to me during my coverage of the 2016 general elections. I remember how I reported live from various polling centers and getting information onto social media in real time with audio, video advantage.
The big news of the Live Audio available to all users I believe will work more magic and cause another stir in the area of journalism.
Globally, most big media organizations are restructuring in lieu of these new developments; ensuring that it helps them maintain old and draw in the new audience; creating value for clients and making profits via this new media stream and ultimately staying relevant while employing these cost-effective technologies.
The advent of the Live Audio feature means a lot of things especially for media organizations and journalists (including those in print media).
Here are 3 key things to note about the Facebook’s Live Audio
- It requires less data to broadcast live audio
- You can broadcast even with fairly strong signal strength
- You get to choose which photo to display through the broadcast to indicate whose voice is being listened to
The other features are similar to those of the Live Video feature. You can share the broadcast after it has ended and also you can receive real-time feedback from your audience in the course of the broadcast.
Effectively, this means that it should be easier to host an audio podcast on the social media platform.
New audio shows can be introduced to preferably run parallel to the regular programs their airwaves on their TVs.
In my next article, I’ll explain in details how to effectively capitalize on the Facebook live audio to grow an audience (maintaining the old and attracting new ones).
By: Jonas Nyabor. The writer of this article is multimedia journalist currently working with Accra-based Citi FM. He has great interest in media technology/ digital evolution. Follow his blog or like his Facebook page.