The web browser Brave, is in the news again. And this time around, it’s because it wants users to earn some cool cash while watching ads.
In a blog post, the anti-tracking browser announced that it will be offering some amount of money in the form of micropayments to users who will sign up for their test program only early access version where it will be conducting voluntary testing of their new ad model in which they will showcase at least 250 pre-packaged ads to those users. It then sends a detailed log of the browsing activity to Brave, which is used as algorithmic test data. Users have the assurance that Brave will not share the information, and they can exit the test at any time by simply switching off this feature or by reverting to a regular version of the browser.
When the Brave ad system becomes widely available, users will receive 70% of the gross ad revenue, while still preserving their privacy.
Launched in 2016 with former Firefox CEO Brendan Eich as a co founder, Brave became popular with users; garnering a huge fan following predominantly for its ad blocking feature, and tracker blockers that deprive advertisers of confiscating private data.
The browser’s major goal in targeted advertising is to provide relevant and fast performing ads that don’t hamper the loading speed of the page to users, while keeping in mind that the user’s tracked information doesn’t get spilled out of the platform.
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