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Are you a beginner in the digital marketing field? Building your capacity over time is very crucial to your survival in the industry, especially if you want to get more jobs and make more money. Day in, day out, startups fail due to a lack of marketing experience.
Numbers show that lack of market insight and wasted advertising budget make up for 11% of new business failure. One day, in my attempt to learn something new about marketing online, I came across Google Primer. In a deliberate effort to decrease the skills gap between online marketing veterans and those just entering the business, Google launched Google Primer in 2014,—an app that promises to teach you the ropes of online marketing in 5-minute lessons.
Going through various lessons such as “How strong teams communicate”, “Finding a name that’s more than just a name” and “Brand messages that speak volumes” among others, I was excited to have downloaded the app. So if you are interested in building your business, you should download it too.
Google’s goal in releasing the Primer app for iPhone and Android devices is to help narrow the gap between professional marketers and industry newcomers. Using the same values that underlie AppMakr, the idea here is to provide necessary information to passionate individuals to make their business dreams a reality. Their marketing materials are all aligned on this front.
The tagline is “Knock some sense into marketing.” The full app name is “Primer: Marketing for Startups.”
For whom is Primer intended?
If you are a beginner in the digital marketing field, this is a perfect app for you. Also, this free app is meant for start-ups and small businesses that lack marketing-savvy staff but have a need to intelligently expand the reach of their goods or services. Your startup may not have the budget to hire external marketing help, and may also find traditional Google tools to be intimidating. Google seeks to educate and demystify the online marketplace for these organizations.
What Does It Do?
Using a series of lessons, case studies, and quizzes, the app guides you through 3-5 minute “primers” on search marketing, content marketing, and PR & Media. There are more marketing topics coming soon, according to Google. Depending on your sense of humor, the case studies can cause a few chuckles as you think about, for example, how Connor the karaoke rental equipment guy should improve his search results.
The app lessons are heavy on strategy and light on execution. Though the app helps you to differentiate between marketing tactics and identify the best strategies for different businesses, it does not go so far as to provide a detailed walk-through of execution using Google tools. That said, it certainly provides enough information to begin taking steps in the right direction.
Also, Google Primer provides a brief tutorial after download explaining swipe action and click-button UI. It handles dry topics well, making consistent interactivity with the app paramount. Most pages contain only one sentence of text or a single image before requiring you to take the next action. This keeps you engaged in the lessons, with no time to lose focus. Actions include swipes, clicks, flashcard flipping, lever pulling, and scratch off.
Not only highly interactive, the lessons are also very brief at 3-5 minutes. Each includes a recap quiz at the end of each lesson to reinforce the takeaways.
So if you are set to learn new skills, consider downloading Google primer and thank me later. You will not regret it at all.
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