Video content on social media is very common and in different formats – ranging from live streams, streaming services, Reels, and TikTok videos. Some studies show that the average person spends an average of 16 hours weekly watching various online videos, so that alone shows you have a large window you can use to capture people’s attention.

When you learn how to maximize video content for your brand’s social media accounts, your efforts will pay off seriously. About 84% of consumers were convinced to purchase services or products after watching videos from brands. All social media platforms are also adopting the Stories feature or Shorts, which increase their live stream capabilities and encourage you to create content by forming studios.

To make the most from your video postings on social media though, you will need to have strategies to do it, some of which we will discuss below.

Make video content that is meaningful to your followers

It is an excellent idea to use social media video content to create and improve brand awareness. Therefore, you should create content that is relevant to your fans and followers by telling helpful stories and meaningful anecdotes.

A good instance would be making a how-to video of a product or service in your product line or making an explainer video. Both of these will speak to your followers and potential customers, introduce new products to them and assist existing customers to enhance their user experiences.

Create new videos from the success of previous content

Useful guidelines that can help you make the most from your social media video content Pin

Your social data will give you content ideas when you are unsure of what you should create content on. Through social analytics tools, you can get a glimpse of your most popular content, as well as the campaigns, assets, themes, or topics that you created and got the most engagement.

The social assets you require before filming

Additionally, platforms such as Google Analytics will help you know what blog content and pages on your website have the most traffic, which can inspire future content.

Before you start filming video content on social media, you need to know the methods you will use to promote it before your launch, as well as after and during the launch. Due to this, you need to consider the assets you will use for your work and promote your content afterward, such as:

  • Teasers and behind-the-scenes content – these give your audiences a sneak peek into the process of you making content as well as making them curious. You can do this in various ways, such as making short video teasers of how you create your sets.
  • GIFs, animations, boomerangs – these can help to express emotions, especially if you want to showcase a fun or goofy side of your brand to your viewers.
  • Lifestyle images – these offer a simple method of scene-setting and teasing future content, which gives your audiences a preview of what you are planning.

These assets have a distinct advantage: you do not need to have photography or videography experience to make your work look amazing.

Set goals

Video content should work in the same way you approach the rest of social media – if you can plan to increase your engagement on a platform such as TikTok for instance you can buy cheap tiktok likes, and you can do the same for your video content because entertaining your audience is not enough.

After setting your goals, you will also need to know your main performance indicators and the methods or benchmarks you will use to monitor your progress. These can be metrics such as video views, impressions, and click-through rates.

Your success will depend on several factors, as there is no specific metric you should use. If you are unsure of what to check, you can use your analytics platforms to see summaries of the things you need to keep track of.

Maintain a CTA (Call to Action)

Useful guidelines that can help you make the most from your social media video content Pin

If your videos fail to include strong CTAs and social copies, then you are not done with making complete videos yet. This will drive home any points you are making about your brand to the consumer, increase conversion rates, and is intuitive enough for your audience to follow.

Ensure it matches with the tone of your video, and do not be afraid to place it in multiple advertising methods for maximum effect.

These aspects and many more can determine your content strategy, especially for the long term. Tailoring it to your audience ensures you provide them with what they need and promote your brand to them in innovative ways.

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