Today, the majority of organizations, especially midsize and small businesses, are hiring website design firms. Hence, there are plenty of scopes and competition. The competition generates from around the globe. To remain marketable and relevant, you must stay ready to provide your services globally.
Most website design firms are making use of social media platforms to connect with their potential customers! It’s a good start. If you want, you can also increase the Instagram likes that will add to your profile credibility. Today, there are service providers that will enable you to buy Instagram likes.
Today, customers are increasingly using Instagram to find out what website design firms have to offer. Hence, you must take the onus and renew your focus on this social media platform in particular. Do you want to promote your website design business on Instagram? If yes, here are a few hacks that will help you.
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1. Use hashtags
You might find that hashtags are overused on Instagram! However, it is an essential part of this platform. If you want to use Instagram seriously for business, you must leverage hashtags. Using hashtags will make it easier for people to find your page and generate an emotional response. It also urges people to answer your CTA (calls to action).
Instagram marketing isn’t only about sharing your business details. A lot has to do with what other people have to say or share about you. You need to generate a branded hashtag and urge your followers to use the same when they are sharing any content relevant to your brand. It will help to boost your connection with them and will also help in brand awareness and promotion.
2. Make the right connections
Most start-ups often shy away from influencer marketing! Currently, the term influencer gets used for referring to famous people on Instagram who are known for their entertainment value, music, or fashion. And that makes us forget about people who matter and can impact our business. Some micro-influencers might not be celebrities, yet people reach out to them for insights and advice. It is essential to recognize the people that might interest your target customers. These can be:
- Website design bloggers
- Small business leaders or marketing gurus
- Your followers
- The leaders in the industry vertical that you cater to
You need to check for the Instagram accounts which your clients are following. You can use relevant hashtags and search and check out the pages that come up. After that, you need to reach out to these pages, follow and engage with the content.
3. Stay consistent with brand imaging
Instagram is more visual than social media platforms! You might be foraying into this for the first time. This platform usually attracts the youth. Hence, your content should appeal to the youth and other audience segments. It is also essential to stay consistent with your branding.
Make use of the same brand logo across every social media platform, including Instagram. Ensure that you use the same color palettes and resort to the same brand voice irrespective of the platform. You need to know that as a designer, your visuals are essential. They add to your style and signature. Hence, you have to stay consistent at it.
4. Remember your captions
Your videos and images on Instagram are essential! Hence, you shouldn’t overlook the need to provide captions. When you have catchy and well-written captions, you can attain two things. First, it gives the required explanation and context for the visuals. And second, it also urges users and followers to interact. When you have a good caption, it encourages people to leave comments or ask a relevant question.
It’s essential to devote time to write captions that attract your readers and urge them to respond. You can use descriptive words or ask questions as well.
5. Create a great profile
Since you aren’t selling any physical product, you have only a place to share your link, which is your bio. Do you want people to click on your website? If yes, you have to make your profile attractive to your audience. Here you should also be consistent. Go ahead and use the same profile image and logo that you’ve used on other platforms.
The hashtags and keywords aren’t essential for the bio as they aren’t searchable there. Hence, it would help if you concentrated on the personality. You need to highlight all that you do and add content that reflects your brand.
6. Promote the customers
It would help if you remembered that Instagram is all about engagement. Know that it’s not about broadcasting. Instead, it’s about holding a conversation. One of the best things for business promotion is identifying the users and consumers who are engaging with you frequently. Recognize the ones who share your posts and tag you in posts. So, when you create a post about the work you do, use Instagram mentions to boost the customers. They will like this publicity.
7. Make use of Instagram Questions for promoting engagement
Instagram question is a recent feature that got added on Instagram. Using this feature, followers and users can share their questions when they view Instagram Stories. And later, you can share the answers to this question. You can make use of the default “Ask me a question” option and engage with your users. Do you want to leverage this feature? If yes, make sure to use it sparingly. Not all Instagram Stories is a good fit for this. The idea is not to overdo it. You need to save and use it for the content, evoking curiosity and asking for more explanations.
Do you own a website design firm? If yes, you can use these seven tips to create your Instagram presence for your website design firm. You need to leverage Instagram’s visual nature and its potential to allow you to engage with influencers and customers. That way, you can promote your business and get the required social mileage you want.
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