We all know information is being collected on us. Whether concerning browsing habits or activities you intend engaging in; there’s a love affair between the tech giants and your data which they mostly collect with your consent – courtesy the privacy policies and terms.
However, while you may attempt to restrict the privileges granted the apps in settings reviews, it doesn’t guarantee satisfactory outcomes for you. Here’s a list of some of the common processes your data goes through.
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1. Your location is being tracked – even without your permission
Most apps ask permission to track your location through your phone’s Global Positioning System (GPS), which you can choose to refuse.
However, it doesn’t end with your refusal to grant the app permission. You’ll still be seen as intended, anyway.
Facebook tracks where you are through IP addresses, “check-ins or events you attend”. Does “Miss X is attending an event near you tomorrow” sound too real now?
Twitter also uses signals such as your IP address or device settings to track your location. This is so it can “securely and reliably set up and maintain your account”. So much for knowing what’s trending in your locality.
2. Your data is being shared with affiliates
Most apps function together as groups so when you agree to terms and conditions, you don’t only give your data to that specific app – your data is shared with others in the group.
For example, all data that Tinder collects, is shared with other dating sites OkCupid, Plenty of Fish, and Match.com who are all members of the Match Group.
3. Facebook keeps your deleted searches
Facebook will give you the option to delete searches from your history, putting you under the impression that records of your searches are wiped clean.
The problem, however, is that they aren’t, at least for the next 6 months – since their data policy states that “the log of that search is deleted after 6 months”.
4. … while tracking you even outside the app.
The relationship between tech giants and your data gets somewhat creepier when you realize that Facebook tracks what you do even when you don’t have an account.
According to its data policy, it works with “advertisers, app developers and publishers”, who can send them information “about your activities off Facebook”, through something called Facebook Business Tools.
These partners “provide information about your activities off Facebook – including information about your device, websites you visit, purchases you make, [and] the ads you see”.
This happens “whether or not you have a Facebook account or are logged into Facebook”.
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