The Red Cheetah free Wi-Fi application for Android devices, recently released by Swift Networks has attracted more than 100,000 downloads already, and this does not include those using the web and Windows versions. Plus, usage of the application is at an impressive 50,000 sessions on a daily basis as I type this.
This app, which offers 1 GB of free Wi-Fi Internet access every day for one user can be accessed at its designated five hundred hotspots all over Lagos State and it has definitely been of help to the youths as it aids their digital lifestyle.
The platform is presently supported by advertisements income from popular companies like Milo, Nokia, Quickteller, Shoprite, UBA and so on who make use of it to link up and interact with this vital demographic group. SMEs also make use of Red Cheetah to connect to their target prospects, depending on its effective profiling and geo-targeting accuracy which will lead to reduced media waste and remarkable profit on investment.
Chief Operating Officer of Swift Networks, Chukwuma Okoye had this to say about their commendable achievement thus far, “The accelerating adoption rate for the Red Cheetah service is a clear testament that it is meeting a critical need in the life of its users. We gave ourselves the tall order to help close the digital gap in the country starting with Lagos state and we are well on our way to achieving this feat. It’s been a challenging undertaking given the complexity of the technology and project management skills required to deliver this service model but the rewards so far outweigh the sacrifices, especially now that users and advertisers are warming up to the platform.”
General Manager, SwiftMedia, Bolaji Ige also said, “My team will not rest on its oars in our quest to reach every nook and cranny of this country with the Red Cheetah Free Wi-Fi service and while continuously improving the user experience”. “I want to especially thank our early advertising partners whose patronage has made this laudable initiative a reality.”
Red Cheetah hotspots can be found all over Lagos State, mostly on tertiary institution campuses, in malls, hotels, eateries, clubs, clinics, more than two hundred BRT buses and many more.