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In an age where more and more companies are turning to the internet when screening and hiring applicants, having an online presence is a distinct advantage for any new graduate in search of a first job. However, going online is not enough; rather, you need to harness the power of social media platforms in such a way as to optimise its benefits. If you’re a new graduate who wants to know how to get a job using social media, then this post is for you. Here are student tips for creating digital profiles when seeking for a job.

1. Complete your profile

The first thing to note when beefing up your online presence is the need for a complete profile. Your social media profile can be considered as an online version of your resume. Just as you should never submit an incomplete resume, you should also avoid leaving your profile incomplete. Employers tend to gravitate towards profiles that present good information, and thus profiles with gaps are less likely to be pursued. That being said, make sure that your profile is concise. Include only what’s relevant and important and avoid wordiness and irrelevant details. For example, when learning how to add interests on LinkedIn, target those that are related to your background and field. In summary, be comprehensive but succinct.

2. Diversify your online presence.

While LinkedIn is the website most commonly used by employers when screening applicants, many other companies also look at applicants’ other social media profiles. It is therefore to your advantage to have profiles on other social network platforms such as Facebook and Twitter. For instance, your Facebook profile can feature content similar to your LinkedIn profile to synchronize the two accounts. For Twitter, you can tweet career and industry-related news, events, and advice as well as follow and retweet companies and industry leaders. If you can manage it, it would also be nice to have your own website such as personal pages powered by WordPress.

3. Be professional

One of the problems with social media platforms is that they tend to blur the line between your personal and professional life. This is especially true for sites such as Facebook and Twitter. But as more companies conduct background checks of applicants’ Twitter and Facebook profiles, it will be wise to keep everything in these sites professional. This means refraining from posting anything that may cast you in a less than flattering light. Thus, you should set your privacy settings so that more personal posts and pictures are shared only with your friends and family. On the other hand, you can opt to create separate professional pages such as a Facebook page as opposed to a Facebook personal account. Furthermore, you can make your LinkedIn page look more professional by claiming your unique LinkedIn URL. This is one of the lesser-known LinkedIn profile tips.

4. Add a photo.

Another tip for optimising your online accounts is adding a photo. This tip is particularly useful for improving a LinkedIn profile for a recent graduate since profiles with photos are over a dozen times more likely to be viewed and messaged by employers than profiles without photographs. When adding a photo to your profile, choose one that’s appropriate. It doesn’t have to be formal such as you wearing a suit, but it needs to be presentable enough such as one in which you’re wearing clothes appropriate for the workplace.

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5. Highlight your education, skills, and experience if any.

As stated earlier, completing your profile is vital to optimising your profiles. Keeping this in mind, highlight your education, skills, and experience. For instance, include your school, major, honours you received, special courses you took, and even organisations you were active in. Also, you can include hard and soft skills you’ve acquired. And still, any experience you’ve gained by far such as internships and volunteer work can also be highlighted in this section. In fact, you can even include links to any exceptional college papers that you’ve written to add value to your profile. However, always be honest when completing your profile. While it’s understandable that you want your background to shine, this is not an excuse to exaggerate or fabricate details.

6. Expand your professional network.

Another way to build your online profile when seeking a job as a new graduate is by expanding your professional network. There are various ways to do this, and one is by joining professional groups. For example, Facebook and LinkedIn has professional groups which you can join. Being part of such groups can give you access to information on job openings, especially since information on a lot of job openings is disseminated through networking rather than advertised. Another is by following companies and industry leaders on Twitter. For instance, it’s not uncommon for job postings to be published on social media platforms before being listed on online job markets.

7. Include your contact details.

While social media platforms allow communication between employers and applicants, you should still include your contact details. Remember, you are the one seeking a job, and so it falls upon you to be reachable through various channels. But remember to maintain your privacy by not giving out any personal information such as your home number and address.

8. Make yourself stand out.

Finally, make your profile stand out by being interesting. Most sections of your profile will feature standard information such as academic background and skills, and these can be quite similar to other profiles with comparable credentials. On the other hand, sections such as the about me page for Facebook or summary for LinkedIn are the place where you can showcase your personality and convey your personal brand. Do not be afraid to express who you are, what makes you unique, and what you wish to share and accomplish. Setting yourself apart by showing character is especially important for a LinkedIn summary for students and new graduates since other sections maybe not as stellar as those of experienced and seasoned applicants. That being said, remember to be concise, relevant, and accurate in your description or summary.
Going online is certainly useful for communicating, networking, and receiving information. However, when used correctly, digital profiles such as those on LinkedIn and Facebook can be powerful tools. By following these student tips for creating digital profiles when seeking for a job, you gain an edge over other applicants.

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