strategies to generate customer reviews

Most shoppers will only make a purchase decision after consulting their friends or reading reviews. Since most people make their purchases online nowadays, reviews act as a surrogate for the brick and mortar employee capable of building trust. It is important to note that customer reviews are truly influential in the present day and can potentially boost your sales more than you would achieve with paid for ads. Even so, the reviews can be hard to get.

Here are some useful strategies to help you generate customer reviews.

1. Create Different Spaces Where Your Potential Customers Can Leave Reviews

Before your potential clients can even reach your website to learn or discover more about your business, it is important that you make it easier for them to learn about you regardless of where they’ll be conducting their online research (about making purchases). The platforms you might want to consider using include the following:

  • Facebook
  • Google
  • Yelp
  • Amazon2. Optimise The Content You Post

Customer reviews may come in unsolicited from both happy and unhappy customers on the third-party websites. When visitors reach your site, it is vital that you make it much easier for them to post their reviews. Consider optimising your blog posts, website, emails, and social profiles in a manner that they provide easy and quick avenues that allow them to post their reviews by doing the following:

  • Set up website badges that’ll easily direct your site visitors to pages you already created on Facebook, Amazon, and Yelp so that they may read and post their reviews as well.
  • Optimise your site to cater to mobile users
  • If you choose to use to get reviews by email, then you need to keep the questions short.

3. Industry-specific Review Sites & Review Generation Software

You may also turn to the industry-specific review sites, especially if they’ve gained popularity with the vertical of your business. For instance, Oyster and TripAdvisor are popular in the hospitality and travel industries, G2Crowd is for the software firms, and HappyCow and OpenTable are popularly known in the industries operating restaurant businesses. The review specialists from Reputation Desk say the reputation of any business is essential to its growth. Thankfully review generation software can be used to collect reviews. This can be used to gather, filter, and promote reviews from customers about your company. Click here to learn more about review generation using the software.

4. Create Incentives

Time is a valuable resource. For this reason, you might want to consider giving your customers a good reason to provide reviews. For instance, you may choose to offer your customers incentives that may include coupon codes, discount codes, gift cards, cold hard cash, online shopping, or entrance into some contest.

5. Ask For Reviews At The Right Moment

Solicit for customer reviews at the opportune moment in their journey or experience with your business if you wish to get optimal results. You risk earning a negative review if you ask for reviews at the wrong moment.

From the above, it is evident that there are many things you can do to help you get more testimonials. Tackle the above-suggested strategies that are sure to make it easier for you to collect reviews from your customers. Make the strategy part of your working process and achieve success.


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