Africa’s leading pay-TV service operator StarTimes in collaboration with the German Bundesliga, have rolled out a project targeted at developing young football talents and coaches in Ghana.
The event dubbed Bundesliga Football School, is a partnership project between Deutsche Fußball Liga (DFL) and StarTimes, the official broadcaster of the German Bundesliga in all Sub-Saharan Africa. The Bundesliga Experience is a unique event which will give football fans in Ghana a taste of ‘Football As It’s Meant To Be’.
The event allows local fans to experience a physical connection to Germany’s top tier league through a number of fun and inclusive activities.
The Bundesliga Football School, which has been slated for December 14 – 18, 2019, is a new partnership model targeted at developing and promoting young talent worldwide. The approach is to join with national soccer associations, soccer leagues and professional clubs to encourage talented young soccer players at the local level.
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Over the course of one week, soccer players (boys and girls) between the ages of 13 and 17 will receive targeted assistance in a series of compact training sessions and workshops, enabling them to showcase their talent.
Experts and licensed coaches will run the sessions from the youth training centres of Bundesliga clubs with assistance from selected Ghanaian coaches.
Former German international Renate Lingor, 2x World Cup Winner, 2x European Champion and 3x Bronze Medal Olympic Games winner together with other UEFA license A coaches such as Tobias Süveges of SV Werder Bremen, Arne Stratmann of TSG 1899 Hoffenheim, Bjoern Nass of Bayer 04 Leverkusen and head coach of the Bundesliga Football school, Birger J. Nass will lead the course.
Ghanaian coaches will also benefit from the project which seeks to expose them to new methods of developing young talents and build a new working corporation as they work together with the German coaches.
Former German captain and a 1990 FIFA world cup winner, Lothar Herbert Matthäus will also be in Accra during the period in a legends tour campaign to encourage the young talents and share his footballing experience.
The German Bundesliga is a role model for youth development, with future talent emerging in the league every season.
In 2002, it became mandatory for all Bundesliga and Bundesliga 2 clubs to have youth academies and since then, €1.6 Billion has been invested by clubs in youth development.
The Bundesliga is, therefore, the perfect partner for this football school.
To participate in the Bundesliga Football School, Ghanaian football talents (Boys & Girls) between the ages of 13 to 17 who can confidently exhibit their skills should download the StarTimes ON APP from Google Play Store and follow the process on the homepage to register from now until December 1, 2019.
In a press launch held at Tang Palace Hotel today, Head of Marketing at StarTimes Ghana, Mrs. Akofa Banson revealed the need to invest in the development of Ghana football.
“StarTimes, the brand that introduced affordable pay-tv to Ghanaians 3 years ago is seeking to give back to Ghanaians with this Football school project through our partnership with Bundesliga.”
“We will continue to improve our brand, offer more value to our customers and contribute our quota to the growth of Ghana Football.”
StarTimes is serving nearly 2- million users with a signal covering the whole continent and a massive distribution network of 170 brand halls, 12,500 convenience stores and 11,500 distributors in more than 30 countries. StarTimes owns a featured content platform, with 480 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, etc. The company’s vision is “To ensure that every African family can access, afford, watch and share the beauty of digital TV”. StarTimes achieves this by combining satellite and terrestrial DTV systems as well as OTT services to provide an open and secure digital wireless platform. In particular, The “StarTimes ON” App provides data-saving live TV and VOD service in high definition. Find out more about StarTimes ON at startimestv.com.