Instagram could be a slightly challenging platform to work and interact with. This is because hyperlinks are actually not allowed along with Instagram posts. As such, you need to be innovative and highly creative in your approach while posting on Instagram. You have to be careful about what you are posting, when you are posting, and the ways you are motivating your target audience to engage effectively with your brand.
We must admit that Instagram is really a fun platform for getting involved in. If things are done the perfect way, there is no reason to stop. An Instagram profile could prove to be a really effective way of cultivating a target audience. You could effectively use it for showcasing your brands, products, generating interest in your products and brand, and making your unique content stand tall among the rest. By effectively incorporating and embedding your Instagram content into your WordPress site, you could effectively boost exposure and increase potential conversions. It provides an easy and effective way for your followers to actually interact with you. Moreover, it would be streamlining the process at your end.
Here are some effective ways of giving your organization and the WordPress website a robust presence on Instagram and effectively motivating your target audience to take just a few extra steps for getting to your site.
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Instagram Integration
You need to go about integrating Instagram’s presence effectively into the WordPress site of yours. In case you are thinking of creating a fantastic impression on Instagram, you simply cannot leave those pictures to sit there quietly. You could consider using as many WordPress plug-ins as you like for getting an Instagram feed integrated into your WordPress site in absolutely no time. Visit reputed sites such as https://gramblast.com/ for perfect social media services.
Be Creative with Images
If you are thinking of utilizing Instagram for promoting your brand’s image and presence, you could use a number of strategies to make use of your pictures to the best of their potential. You could consider:
- Posting pictures of your products.
- Posting pictures of your services very much in action involving real people using or doing them.
- Posting pictures from behind-the-scenes for demonstrating the human side.
- Posting pictures focusing on your local area. Suppose you had gone for a walk during the lunch hour and came across the new gyro stand. If boosting local business is part of your business strategy, all these personal moments could make things and you certainly more relatable.
As far as, the pictures are concerned, there are a few important rules to follow. You should never post a picture, you are not very happy about. Pictures must be of high resolution and they must necessarily reflect the work, personality, vision, and values of your company. Moreover, do not go overboard with filters. Use them only if they are enhancing your pictures. You must use pictures that are essentially complementing your brand style.
Use High-Quality Video Content
Your WordPress site is certainly not the only platform for posting your videos. Instagram, the most popular social media platform, allows you to upload high-quality videos including live videos. You must, therefore, take the maximum advantage of this fact.
Give More Attention to Your Bio
You must pay attention to Instagram bio first. You must follow a few effective tips while creating the Instagram bio. Here are some of the tips to follow.
- Use a top quality profile picture. If this page is dedicated to your brand or business you may use your logo. You must use an eye-catching picture of something that complements your company’s vision or style.
- Write an interesting and concise bio.
- Use interesting emojis and hashtags within your bio. Emojis are best for adding some additional personality and hashtags are best for helping people locate your business profile in search.
- Bio is supposed to be the only place on this popular social media platform where links are clickable. So you must make the fullest use of the fact. You could consider using your organization’s main URL, to begin with, or in case you are a fashion designer, incorporate your portfolio page here.
- Whenever there is something specific for promotion such as a new product launch or sign-up landing page etc. you must consider updating your Instagram bio with the brand new link.
Make the Most of Instagram Stories
Remember Instagram stories would be allowing you to share still photos and videos. Instagram stories have been a huge success ever since its inception. With the progress in Instagram stories, we have witnessed new opportunities for driving traffic to websites, external blogs, or social media accounts. This could be wonderful news for social media marketers and brands. Currently, only those business profiles that boast 10,000 followers could incorporate direct links to their Instagram stories. This could surely be the easiest way of driving traffic to multiple different web pages in a short time span. You would be having great options for enticing your target audience for clicking through.
Watermark Your Photos
Watermark your pictures for safeguarding them against theft. When you use pictures on Instagram from your company or professional portfolio, it is best to watermark the images. Consider incorporating a brand watermark to the pictures. So nobody could steal them. Moreover, if others wish to share them simply because they find the pictures fascinating, everyone would know where the pictures actually came from.
Consider Adding a CTA
For certain Instagram posts, you are not allowed to add a CTA naturally. That’s nothing to worry about as having an Instagram profile is the best way of promoting your brand. However, if a CTA could be incorporated into your bio, go ahead and do it. If the CTA could be strategically placed on top of the videos or pictures it would be even better.
Conclusion
Are you motivated enough? Anyways it is best for you to devote some time for perusing Instagram and you must explore and discover companies that actually interest you. You must appreciate that every company has a unique visual story to narrate and it could be really fascinating to observe top businesses before you start creating your own visual story. Instagram is a fantastic tool for effectively building your brand and business. You could be using images and videos for connecting with your network, as well as, encouraging others to effectively spread the news simply by sharing your exclusive content, both images and videos with their networks. This could be done easily in WordPress. All you need to do is simply paste in the content’s URL. You may use a plug-in, or post with a service like IFTTT.
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