Sokowatch, the East Africa-based e-commerce startup, has launched an e-voucher scheme that will ensure that essential food and goods are available, free of charge, to vulnerable families impacted by the ongoing COVID-19 pandemic.
The ongoing pandemic presents a significant challenge for the informal economy, which accounts for 80 per cent of employment and 90 per cent of consumer purchases in Sub-Saharan Africa. Lockdown measures and the broader impact of the pandemic on the economy also means that many low-income families, as well as the local shops they rely on, are at risk of not being able to access the food and goods they need.
Sokowatch is using its network of over 15,000 shop owners and unique technology systems to distribute e-vouchers to families in need living in informal settlements, identified in partnerships with organisations such as Uweza Foundation and World Hope in Nairobi. Families receive SMS e-vouchers to redeem at a nearby shop supplied by Sokowatch. Once the goods are collected, the transaction is confirmed via the Sokowatch app, and the shopkeeper is instantly credited for products issued.
The scheme has already been deployed in the Kawangware and Kibera informal settlements of Nairobi. Over 1,000 e-vouchers have already been sent to vulnerable families, with over 90 per cent of vouchers redeemed within 48 hours. 100 per cent of redemptions so far have been spent on essential goods such as maize flour, rice, wheat flour, cooking oil, beans, sugar, toilet paper, and sanitary pads.
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According to Daniel Yu, Global CEO of Sokowatch, “When we investigated ways to respond to the outbreak, we didn’t have to look any further than the ecosystem we are currently in – households and local shops. We believe that, as we explore how to mitigate the impact of the pandemic, we must not forget the most vulnerable among us, and this has driven us to start this scheme. Our tech-enabled platform makes it possible for local shops to continue to serve communities without the costly inefficiencies that often come with relief efforts, giving shops a way to increase sales and maintain revenue through and after the crisis”.
Through Sokowatch’s operations across the 9 largest cities in East Africa, an estimated 1.5M vulnerable families and 15,000 local shops could be provided with direct assistance digitally. This will eliminate the many logistical challenges that usually face relief efforts, while providing shops with a way to increase sales and maintain revenue through and after the crisis. Since the launch of the scheme, shops taking part have seen average weekly sales volume increases by 54%. The e-voucher programme has also seen good acceptance in the community, with over 94% of vouchers redeemed.