Sources closer to Snap Inc. have disclosed to Reuters that Snapchat may roll out a new feature which will allow users’ public post stay longer or even permanent. The news is quite surprising since Snapchat is popularly known for disappearing photos and videos.
According to the sources, Snapchat is weighing an option to reveal the identities of users who make public posts.
The said public posts would be shared via the “Our Story” section. The company hopes to make Snapchat content more available outside the app. All these changes are a big effort on the company’s behalf to lure in more users onto the app and retain the current users. This could in turn bring more revenue for Snap Inc. which keeps losing users and recently seeing their executives running form the company.
This new feature will only affect Snapchat photo and video content shared to “Our Story”, which shares the snaps publicly to a wider audience. Thus, it is good to know that not just a user’s friends, would be affected.
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From the sources, the identity revealing would be only limited to users who post videos and images publicly. Moreover, users will still have the option to delete those shared stories.
Revealing of identities
This one piece of the new feature can rather bring a negative reaction from users who cherish their privacy. This is especially so, since rival like Facebook Inc. has been hit with a lot of user privacy scandals.
Thus, Snap is seriously considering the privacy, technical and legal issues of revealing user identities on public posts,
Already, Snapchat has increased the duration of public stories. Initially, public stories would disappear after 30 days but now remain viewable for 90 days, according to Snap’s support website.
But making them even longer or possibly permanent seems a further deviation from the app’s true features. Not to talk of revealing the identities of users.
Now, it almost as if Snapchat is trying to pay back Facebook and Instagram. The two networks stole and introduced Snapchat-like features on their platform. Now it seems Snapchat is gradually following the same path.