The service was formerly at a testing phase that only involved a few customers but it will now be accessible to every Showmax customer, according to the spokesman of the company.
The cost to enjoy this service will not change — Customers will still get charged R99 every month.
MultiChoice Connected Video Chief Executive Officer, Niclas Ekdahl said, “We’re going to trial a bunch of different sports content while keeping Showmax at the R99 price point, and see how our customers interact with the service.”
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The content would showcase magazine programs, highlight videos plus live-streamed games. Live games from Cricket World Cup and SuperSport Rugby Challenge clashes are not excluded as well.
Its new sport section will display more highlights from popular sports events across the globe.
Magazines programs like, What a Weekend, Showcase, Home, The Final Whistle, Phaka, Inside Edge, In Touch, The Dan Nicholl Show, #borntorugby and FirstXV will be available to customers to watch live or to catch up on at a later date.
Niclas revealed that “Adding sport to Showmax is something fundamentally new for us and it’s a big deal. We’re preparing for a future when uncapped data is affordable to all in Africa and video on demand becomes the norm.”
“We’ve been delivering TV series and movies for almost four years and continue to see strong growth in usage. Sport is the obvious next target and the only way to do that properly is to be able to stream it live.”
The new sport section is accessible on several Showmax applications and platforms apart from Apple TV, Xbox and PlayStation, and some smart televisions. Support will be included for these in months to come, according to MultiChoice.
The sport content is presently available in South Africa, so if you are in that part of Africa, enjoy.