With the increasing legalisation of cannabis worldwide, the cannabis industry is just about to take off. As cannabis businesses grow, the demand for quality SEO services to market these products also rises.
Many online platforms still have strict policies against the advertisement of cannabis. Therefore, a good SEO agency might be your best bet to make your product visible online without infringing these policies.
You would want a company that uses revolutionary techniques such as white label link building packages. You must, therefore, have a list of qualities to look for when choosing an SEO agency. To make this work easy for you below is a guide on how to choose reliable SEO services.
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1. Do Specialize in Cannabis SEO
You need an SEO service that understands how the cannabis industry works. Unlike conventional businesses, the cannabis industry is subjected to different rules and policies, even in marketing. An agent that understands these laws will ensure that you don’t face legal problems with your content.
It is advisable to hire an agency that has an in-house cannabis expert. Due to the negative perception that cannabis has in the corporate world, some companies may not actively market cannabis content. You need to select those that openly advocate for cannabis.
2. Consider SEO Ranking
As much as you need a cannabis specialist, don’t overlook the importance of ranking. You don’t want to work with an agency simply because it specialises in cannabis content. They should also be able to rank high on the search engine result pages (SERPs).
However, no company can guarantee you the top ranking as search engine algorithms keep changing. But they should be able to rank among the top. If they rank poorly, then it doesn’t matter how good their content is because that won’t translate to traffic.
When it comes to cannabis, it is quite difficult to promote paid campaigns. The restrictions on cannabis advertisements are always changing. This makes it a challenge to move cannabis content around search engines as they can easily be banned.
SEO, therefore, remains the surest way of generating traffic. If they can generate organic traffic using SEOs, this will increase your ranking and push your website to the top of search engine rankings.
3. What SEO Strategies Do They Use
There are many SEO strategies in the market, but they are all different. Some may not be suitable for the cannabis industry. You need strategies that can make your website visible and vibrant.
The agency should be able to examine your website and advise on the best strategies. For example, they may opt for off-page SEO techniques such as link-building if you already have an active blog.
You need to consider if the tools they use can singularly reach your target audience. As many people self-medicate with cannabis, having a social media campaign is important. Many young people, who make up the largest market for cannabis, are on social media.
A good agency should understand how to use social media platforms such as Facebook and Instagram. These are also important platforms that can shape the conversation about cannabis and make people more informed.
4. Are they able to Provide High SEO ROI
Every client wants a high Return on Investment (ROI) from an SEO agency. In marketing that uses Pay-Per-Click (PPC), you can easily determine your ROI. You just need to determine whether you are making more in revenue than the cost of advertising.
SEO, however, has different ways of determining ROI. This can make it difficult for most people to know if they are getting a good ROI. Most people focus on search engine ranking. Having a good ranking in organic SERPs is a good thing, but it might not reflect ROI.
It is wise to choose an agency that does not rely on short-tail search terms to determine ROI. Why? There are some short-tail keyword phrases with every good performance. But being at the top of SERPs ranking does not mean there is traffic that translates to revenue.
You need an agency that focuses on delivering qualified and targeted traffic. Regardless of the agency’s technique, be it referral traffic or short-tail SERP; you want traffic that brings revenue.
5. What is their SEO Approach?
You need an agency that has a rigorous approach to marketing cannabis websites. They should be able to customise their strategy to meet the needs of individual clients.
The best agencies employ a combination of techniques. For example, when technical SEO is combined with off-page optimisation or on-page optimisation, you may get a better SERP ranking.
Conclusion
The cannabis industry is currently experiencing rapid growth. This means that many businesses are setting up to take advantage of market opportunities. This increases competition for existing businesses. To survive, cannabis businesses must pursue rigorous marketing strategies.
Search engines such as Google don’t permit cannabis ads. Investing in quality SEO services remains the best option to market your website. With the tips above, you will be able to find an SEO agency that not only gives you good SERP ranking but also delivers qualified and targeted traffic.
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