If you are running a business (especially a start up), one of the most important things you will be focusing on is how to maximize your customer base, your profit and at the same time, minimize expenditure. Be it fashion, hospitality or food, anything you’re willing to sell needs buyers. We live in a fast-paced world where within a split second, innovative solutions tend to cause disruptions which lead to the benefit of the world’s populace by changing how business is done.  One of such disruptions over the past decade has been social media.
Social media has opened a lot of avenues for content creators, business owners and marketers to reach a larger audience with their products and services. For sellers, Instagram has become a preferred option to market their goods. This is because it has over  a billion monthly users and it comes with a lot of tools that give prospective buyers a visual feel of the product. Instagram is best if you’re into decor, event management, or visual based ventures.
There are various ways of using your Instagram account  to reap profit for your business. However, if you are a very young business, you may not be able to afford paying for Instagram likes and followers;  that is why I have put together these very simple methods that will help you reach out to customers with ZERO BUDGET.

1. Optimise your profile

In setting up a business page, setting up your profile is the most critical step. It’s been observed that prospective clients of businesses now like to have a look at their Instagram accounts rather than search on google. So it is very important for you to carefully build your instagram profile to the point where it can even serve a a perfect substitute for a website.
Your Instagram business profile should include a:

  • Profile photo: Choose an image that represents your brand. A logo is a perfect example.
  • Well-written bio: Your bio from Instagram is of tremendous importance. It should include a clear description that talks to your audience about your business. Let them get to understand what you’ve got to offer precisely.
  • Link to your shop: The URL section of your bio is the only clickable link you can add to your Instagram page, so make sure you’re using it! This is a great place to drive traffic from your individual posts and stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram. In case you do not have a website, you can place the link to the location of your brick and mortar shop. Just make sure you use this tool!

2. Hashtags

Hashtags do not only exist to write fancy captions for slay queens. When used rightly, hashtags can help you pitch your products to those searching randomly for what you sell.
Though the importance of hashtags cannot be downplayed, it is important to note that you do not have to crowd your captions with so many — it makes your post feel cluttered and spammy.
It’s always great to concentrate on two or three bunches of focused, profoundly dealt hashtags. This will expand the odds of the targeted individuals seeing your posts. All things considered, you’re not focusing on just anybody – you’re focusing on your particular group of audience. Via cautiously picking your hashtags, you’ll guarantee that the individuals discovering your posts are in your objective statistic.
One basic stunt to discover extraordinary hashtags is to see which ones are being utilized by influencers in your specialty. Remember that a large number of these hashtags may have many posts, so in the event that you pick these hashtags, there’s a decent possibility your post will wind up getting covered. Attempt to discover hashtags that are utilized by influencers and get a great deal of consideration, yet watch out for hashtags that may be utilized excessively.

3. Share link of posts on other Social Networks

One other way to draw traffic to your instagram page without spending so much money is to share the links of the posts to your contacts on other Social Media. If selling on instagram is your aim, drawing traffic via shared links on Whatsapp, Facebook and other social media is a good way to go.
Worth sharing? Please share on Facebook or Twitter. It helps more people see it.

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