What should a business be looking for when hiring a company that specializes in PPC to gain new customers and boost sales revenue for your company? Here are four essential questions to ask before making this vital decision.
What level of experience does the agency have when it comes to PPC management?
Have they got adequate information on their site about the PPC advertising services they provide? Are they explaining the advantages you have when it comes to PPC? See if they offer information about how they can assist your business with advertising strategies. It is vital that they have a team that focuses on PPC management and the most updated strategies.
What research will be conducted to kickstart your campaign?
There are four primary stages that is contained in PPC research:
Keyword research
This is a critical element in a PPC strategy. Without keyword research the campaign has no chance at succeeding. An excellent PPC company will utilize four types of keyword matching: Phrase match, broad modified keywords, exact match and broad match.
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Opponent analysis
It’s essential to be vigilant about where you stand among your opponents in the marketplace. The more driven your market, the higher the cost per click will be. Opponent analysis follows shortly after keyword analysis and both form the groundwork of a successful PPC plan. Check out SponsoredLinX PPC products that could help you with your PPC journey.
Site review
The overall score given by Google on your strategy will be regulated by certain factors. An important one is your landing page where visitors are sent to via your adverts. Always send individuals to the precise page on your website, that is most relevant to your products or services you’re advertising. An excellent PPC agency can assist you with this since they can incorporate strategies to improve your score and can offer recommendations to you about how to boost your PPC plan.
Ad copying
The way your ads are constructed is critical. Research must be conducted on your target, their issues and their concerns. Ads must be divided into ad groups and targeting various keywords for different products so that the ads can relate directly to individuals you’re wanting to attract.
What policies does the company implement to continuously boost PPC success?
For instance, the following:
Split testing ads
Four primary components play a role when creating a Google ad: your headline, the copy, call to action and URL. To determine the success is by testing ads and measuring the results and tweak where necessary. Split testing will substantially enhance an ad campaign and can save costs long-term.
Evaluating quality score
The higher a quality score, the less expensive the cost for ad stratagems. That’s why your quality score must be evaluated throughout the campaign and enhanced, founded on the different split testing that is conducted.
Enhancing click through rates
This is the percentage of individuals who clicked on your ads and were taken to your site. A higher number of individuals clicking on your ads will mean an enhanced number of visitors that is taken to your site. This can boost your quality scores and reduce your costs per click.
How will the agency measure the outcome of the campaign?
Be sure to ask the company about their reporting measures and how often they will be reporting your progress. It should be at least once monthly. It should entail the number of clicks, impressions and conversions, and also average cost per click, the click through rate and budget utilized. Also inquire about information on your analytics.