Playfre, the African music streaming platform founded by Nigerian Chika Nwaogu, has opened up to more countries on the continent. This music streaming platform caters to musicians in Africa and helps them make money off their works.
Right now, Playfre can be accessed in 13 more African countries. Streaming music on the Playfre service was only available in these 5 countries before the expansion: Nigeria, Ghana, Kenya, Egypt, and South Africa. Thus, the expansion has since moved the number of countries in which Playfre is accessible to 18.
The co-founder and CEO of the service, Chika Nwaogu, said the music streamer will gradually open up to regions where the service is demanded. But before it expands to outside of Africa, it would have to be available in all of Africa first.
“We are gradually expanding to countries where there are demands for a service like Playfre. We intend to serve the African continent for now before expanding to include countries outside the continent,” said the CEO.
The 13 added countries include Angola, Botswana, Cameroon, Côte d’Ivoire, Liberia, Malawi, Mauritius, Eswatini (formerly Swaziland), Tanzania, Tunisia, Uganda, Zambia, and Zimbabwe.
Playfre, back in the middle of the year, launched its music distribution arm called SongRoute. It was launched to help the lesser-known and even popular African artists to earn something on their music from popular music sites. These sites include Playfre itself, Spotify, Amazon, Google Play, Deezer, and iTunes.
Artists selling their works through SongRoute paid nothing to get their music out there. The founder said, “With this [SongRoute], African artists will quickly be able to get their songs on Playfre and over 400 plus more music stores across the globe for free.”
Nwaogu added that “With SongRoute I think this will be possible as we intend not only to get their songs across the globe but to also promote them on our platforms to give them maximum exposure.”
Playfre is looking to be a profitable music streaming service with the revenues from the distribution arm SongRoute. Though the CEO has said it is gradually going to cover the whole African continent, visitors outside of the currently served 18 African countries are taken to a page where they are shown “Playfre is currently not available in your country”.
As it is now accessible from 18 countries in Africa, Playfre seeks to become the biggest African-made music streaming platform. Though Playfre seems to be gathering some momentum, it is not even a year old. It was launched back in May this year. Playfre offers its users access to over 50 million songs for free. Currently, it has over 7,000 registered users and over 1,500,000 streams.