Great news, Pandora unveils interactive voice ads:
Pandora has started testing a fresh kind of advertising format that lets listeners reply to the advert by speaking out loud. In the fresh adverts, listeners are prompted to say “yes” after the advert asks a question and a tone is heard. The advert will then provide more information about the specific brand or product.
Debut advertisers trying out the fresh format are Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestlé.