Digital marketing includes both online and offline marketing activities to promote your business and the services or products your brand can offer.
Types of online digital marketing that can promote your business:
1. Social Media Marketing
Social media marketing is making use of social media platforms and websites to support a service or product.
Some social networks will work wonderfully for your product and content and others not so much. Make sure you find the right platform to promote your company.
Content marketing is a valuable tool when increasing brand awareness through the art of sharing useful information. Rather than just doing advertising, content marketing aims at forming relationships with potential customers.
Search Engine Optimisation (SEO)
SEO is vital when optimising content or websites for them to show up in search engines such as Google. The search engines determine which sites to show for a search term based on specific keyword phrases or keywords that readers type in when searching for certain companies that provide these services or information.
The Web 20 Ranker profile can provide you with valuable information about the types of services they can provide your agency relating to SEO and website optimisation services that you may need.
Search Engine Marketing (SEM)
Where SEO is describing the process of obtaining unpaid traffic from search engines, SEM is referring to paid traffic from search engines. Marketers will pay search engines a predefined amount for showing marketing messages at several places within search results relating to specific keywords or phrases.
Affiliate marketing is a performance-based form of digital marketing. A popular type of marketing among bloggers, who make money from selling other companies’ products to their audience.
The marketer pays for “clicks” on a link to a website. The ads will appear in the feed of the targeted social media users.
The best results for e-mail marketing are through a list of subscribers you personally earned and not through buying an e-mail list and bombarding subscribers with promotional messages.
You can build and nurture a relationship with your e-mail subscribers by regularly sending regular updates about your company’s services and other relevant promotional information. This way your e-mail list can turn into a digital marketing asset.
Tips on how to choose the right digital marketing agency
- Make sure you identify and clarify your expectations when choosing a digital marketing agency.
- Start with a broad search at first and then move on to a more targeted search when looking for a company that specialises in your field of industry. Check for online reviews, ratings and case studies that relate to brands similar than yours.
- Start researching the top agencies on your list and determine the successes they’ve had with other clients. You can also check their BBB ratings and reviews.
- Consider giving the agency a small assignment at first before opting for a long-term commitment. This way you can decide whether they offer digital marketing services that are suitable for your needs and offer you client satisfaction that you aim for.