Nigerian Television Authority (NTA) has bought sub-licensed rights to broadcast a minimum of 1 EPL game every week over the course of the 2019/2022 rights cycle. The reports said Integral Sponsorship and Experiential Marketing, a Nigerian sports marketing company, was in charge of brokering the deal.
This Sub-license deal from Infront, a Wanda Sports Group company and present rights holder for Free-To-Air distribution rights in Sub-Saharan Africa, allows one live match every game week and Integral has now secured the Nigeria Television Authority (NTA) as the broadcaster of choice for the games.
Jean-François Jeanne, Infront France Managing Director, had this to say, “Nigeria is a key market for the English Premier League. Together with Integral we hope to maximize its media exposure in the country and provide an opportunity for passionate Nigerian fans to follow the action on Free-To-Air TV.”
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Abimbola Ilo, managing director of Integral added, “Given the huge popularity of the Premier League in Nigeria, Integral is pleased to partner with Infront to bring Nigerians the excitement of the Premier League weekly on the country’s national television station, the NTA Network. With this deal, we bring the Premier League closer to its fans in Nigeria.”