Bad news for American readers: the Nothing Phone (1) is officially not coming to the U.S.

This was first suspected in an earlier rumor, but now in a statement to PCMag(opens in new tab), Nothing’s officially said that American buyers won’t be able to get a Phone (1) once it arrives.

“While we’d love to bring phone (1) to the entire community around the world, we’re focusing on home markets, including the UK and Europe, where we have strong partnerships with leading local carriers,” the company’s statement reads, going on to explain the difficulty of complying with local laws and working with local carriers as a young brand.

There’s a silver lining though, as this U.S avoidance may only be temporary.


“We have big plans to launch a U.S.-supported smartphone in the future. For now, a limited number of our private community investors in the U.S. will be able to get their hands on phone (1) through a closed beta program,” the statement adds.

The U.S. phone market is very reliant on partnerships with cellular carriers, which makes it a hard nut to crack for smaller brands. While Nothing has a huge amount of excitement built up, plus a reliable helmsman in the form of founder and ex-OnePlus leader Carl Pei, it’s not even been around for two years yet.

Perhaps with the Phone (1), Nothing can establish itself as a legitimate rival to big phone brands like Apple, Samsung and Google and get itself a spot in the stores of major carriers for future versions. It’s just a pity it’s not happened for its initial launch.


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