Nigeria is currently one of the leading African markets that recorded the highest number of mobile phone shipments in the fourth quarter of last year. About 2.9 million smartphones were imported into Nigeria in Q4 2019, which is a 5.3 percent increase from last year as per a recent report from the International Data Corporation.
The report revealed that Black Friday sales and Christmas season drastically boosted the demand for the devices and Tecno, Infinix, Itel, Samsung smartphones were the dominant phones.
It read, “Nigeria’s smartphone market expanded 5.3 percent YoY (Year-Over-Year) to total 2.9 million units. Tecno, Infinix, Itel and Samsung continued to dominate the Nigerian market, launching various models and promotions with network operators to attract customers.”
“Leading smartphone brands such as Samsung, Huawei and Mobicel have introduced feature-rich entry-level models, while network operators are offering discounted bundles and tariff plans to consumers. Both of these factors are spurring demand in the market.”