Earlier this month, V-Nova, a video compression technologies company, announced a partnership with over-the-top television (OTT TV) company Simplestream. The product of the partnership is a new streaming service in Africa.
The new streaming service will be called MVMO, which stands for Movies, Video, Music, and Opportunity. According to the release by V-Nova, the pan-African streaming service MVMO will go live later this year.
Partnering with Simplestream, the MVMO service will combine V-Nova’s high-efficiency P+ codec-agnostic enhancement tech with Simplestream’s easy-to-deploy platform to offer a wide range of high-quality content to audiences throughout the continent.
According to Guido Meardi, the cofounder and CEO of V-Nova, the reason they partnered with Simplestream was that their platform “has revolutionised content distribution and continues to break new ground in the initiation of new streaming services.
Meardi added that the V-Nova’s P+ software library “is fundamental to the feasibility of this service as it allows people to enjoy video even on 2G networks with a bitrate of only 100 Kbps but also enables high-quality full HD at just 1Mbps. Integrating P+ into Simplestream’s platform will open up opportunities worldwide.”
With MVMO, the new streaming service, anywhere there is a phone signal in Africa, users can connect and stream videos. The service is going to cater to the ever-increasing demand for high-quality streaming content on the continent.
The Chief Commercial Officer of Simplestream, Dan Finch remarked that the company was “very pleased to be partnering with MVMO and V-Nova on the development and introduction of this hugely exciting new service.”
According to Finch, there is a lot of potential in the P+ technology from V-Nova. He said the P+ tech will help the MVMO service reach a larger audience. The technology will also bring “an improved quality of service in territories such as Africa that are particularly dependent on mobile network,” Finch said.
He continued that V-Nova’s P+ tech “combined with our award-winning end to end streaming platform, that is now widely adopted across EMEA, we are confident that this service [MVMO] will be a vibrant addition to Africa’s burgeoning OTT TV sector.”
Already, the service is in trial phases in “several locations ahead of its official launch in Nigeria with other countries to be confirmed shortly.”
Content providers MVMO will be partnering to provide content for the audience include Times Multimedia TMM. TMM is going to be the exclusive news partner for the streaming platform.
CEO of Times Multimedia, Sandra Iyawa, who also doubles as the Chief Content Officer for MVMO, added that “The combination of Simplestream and V-Nova technologies has provided us with a versatile and highly-efficient streaming platform that allows us to reach a vast untapped audience across any mobile network.
“We will be launching MVMO at the international CAX weekend event in Kigali, Rwanda in December and look forward to welcoming our first viewers to this unique new platform.”
MVMO will as well give independent producers the opportunity to publish and monetise their works on the platform. This is sure to give some support to the growing creative industry in Africa.