MTN Ghana, the leading telecommunication company in Ghana on Wednesday, September 2, 2015 has launched the fifth edition of iFest at Novotel Hotel, Accra.
iFest was launched five years ago as a month-long internet festival to create awareness about the internet and the enormous benefits it offers to consumers and business.
The theme for iFest 2015: Creating Awareness of the Relevance of the Internet in a Connected Society.
Speaking at the launch of the month-long event, the Chief Executive Officer (CEO) of MTN Ghana, Mr. Ebenezer Asante Twum, explain the rationale behind the theme of this year’s iFest, and I quote “In today’s connected society, we have adopted the use of the Internet for communication, work and entertainment. The Internet is now central to our very livelihoods, and if used properly, enhances our relationships and improves our efficiency and productivity.”
According to him, Statistically Ghana has seen a tremendous growth in internet data penetration from 7.8million subscribers in 2010 to 19.80million as at 2015 representing a 153%increase. This has been matched by a corresponding increase of 250 % MTN internet penetration of 2.3million subscribers in 2010 to 8.1million as at 2015. Source ITU .This is very encouraging and spurs MTN on to do a lot more in leading the delivery of a bold new digital world.
The 2015 edition of iFest will feature activities such as the launch of Apps Challenge version 3.0, Regional Data Clinics and activations for Trade Unions and Students, Regional Mobile Device Fairs and several contests.
He disclosed that, this year alone, over $103m is being invested into network and infrastructure development to ensure a solid backbone for our reliable, fast service delivery.
“In line with efforts to reward our customers, every data bundle purchased during the period of the celebration will attract a 100% bonus. In addition, there shall be lots of giveaways in the various iFest competitions that would be held. I therefore urge you all to participate in our roadshows and other activities across the country.” he said.
He ended his speech by saying “ICT is without doubt a catalyst for development. Initiatives such as iFest and Apps challenge go a long way to harness the true benefits of ICT to promote socio-economic development while delivering the bold new digital experience to Ghanaians. Let us all therefore commit today to be ambassadors of iFEST and educate our friends, families and clients on the benefits of the internet in the digital age.”
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