MTN Ghana has organised a seminar on digital marketing for young entrepreneurs and CEOs in Ghana. This is part of the company’s 21 Days of Yellow Care Challenge celebration.

The 21 Days of Y’ello Care is a yearly programme where MTN’s staff get the opportunity to volunteer in a number of activities. They do this by working in the communities to improve the livelihood of beneficiaries.

At the event, the Senior Manager of MTN Ghana Foundation, Robert Kuzoe, explained that as part of the challenge, the company has taken another step to organise the programme named, “MTN Young CEO’s Summit”.

He said it is a means of providing a little education on digital marketing to young CEOs and entrepreneurs in the country.

Over 50 young CEOs participated in this summit training. They were educated on the advantages of leveraging the power of social networks (mainly, Facebook, WhatsApp, Twitter, and LinkedIn) to grow their businesses.

Robert Kuzoe said the MTN Young CEOs Summit, “forms part of the 21 Days of Yellow Care chose this initiative so that we could bring all of them on board to educate them on digital marketing.

“And how they can package their products, engage clients and also get feedback so that they can expand their businesses and make impact to the society as a whole.”

Dario Bianchi, who is a digital consultant with MTN Ghana, revealed to the participants of the seminar that they can reach about 10 million potential customers just by leveraging the digital space for marketing.

Using digital marketing, Dario Bianchi said the CEOs will be able to monitor the various activities of their enterprises, products, and services, all in a real-time. The consultant also reiterated that the entrepreneurs should always try to perform surveys in order to know the feedback from their clients. This will, thus, deepen the relationships they have with their clients.

About 31 percent of Ghana’s population represents active mobile internet users so with this info, young entrepreneurs can reach lots of customers through digital marketing.



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