When thinking about skate brands or skate culture, cities like NYC, LA, and even London come to mind.
But a group of skaters based out of Lagos, Nigeria plan to shake up the skate game.
WAFFLESNCREAM have been around for eight years now and sell clothes along with skate supplies but it hasn’t been until recently that they began grabbing the attention of outsiders.
By creating the first skate edit in Nigeria they are making strides into putting Lagos on the Skate map.
Holding 87% of Nigeria’s total population, the city of Lagos is huge.
Despite the size of Lagos, without a single skate park in all of the city it is no easy fight to legitimize skating in Lagos to both Nigeria and the rest of the skate world.
On their about us page WAFFLESNCREAM describe themselves as a:
“COMMUNITY OF LIKEMINDED SKATEBOARDERS, BMX RIDERS, GRAFFITTI ARTISTS, PHOTOGRAPHERS, MUSICIANS, GRAPHIC DESIGNERS AND VIDEO DIRECTORS TO BRING A GENUINE APPROACH TO CELEBRATE SUBCULTURES.”
In an interview with Huck they explain why they started WAFFLESNCREAM,
“THE LOVE IS FOR EVERYTHING THE CULTURE STANDS FOR…THE FRUSTRATION COMES FROM NOT HAVING A BRAND THAT EMBRACES THIS CULTURE IN AFRICA AND WHICH IS RUN BY AFRICANS.”
It is a brand by Africans for Africans inspired by Africa. Through their work they’ll inspire others to work towards a goal.
Their end goal as reveled through an interview with Highsnobiety is,
“WE WANT TO OPEN A SHOP NEXT YEAR. SKATERS WILL BE ABLE TO WORK AT THE STORE, EDIT THEIR VIDEOS THERE AND GET SUPPLIES, TOO… WE’RE ALSO ABOUT TO TRY AND BUILD OUR FIRST SKATE PARK.”
They’re dreaming big and could definitely use support. So make sure to check their out their website and cop a tee.